Head of Marketing Operations

We are excited to add an experienced Head of Marketing Operations to ensure that our marketing function delivers measurable results.

**This is a fully on-site role. Hybrid/remote work is not available at this time.

This is a unique opportunity to connect external marketing partners with internal priorities, drive accountability on deliverables, and translate data into actionable growth strategies. By combining analytics, project management, and brand oversight, the Head of Marketing Operations will ensure that every dollar spent on marketing-related activities produces market-beating return on dollars spent and supports our mission to deliver a premium, concierge client experience.

If you are passionate about adding value through your contributions and having a seat at the table on executing growth strategies that actually change lives - Apply Today!

What You'll Do:

Performance & Accountability

• Own marketing metrics, including Client Acquisition Cost (CAC), conversion rates, ROI by channel, and attribution models.
• Monitor and evaluate the performance of SEO, SEM, paid ads, social media, and influencer campaigns.
• Set clear expectations and deadlines for external partners; hold them accountable for results and ROI.
• Provide leadership with weekly and monthly reports highlighting wins, risks, and improvement areas.

Project & Team Leadership

• Build and manage the marketing roadmap, ensuring all campaigns and initiatives are executed on time.
• Supervise the Digital Marketing Specialist, providing direction and coaching.
• Oversee internal marketing projects such as website updates, HubSpot enhancements, and dashboards.

Cross-Functional Collaboration

• Partner with Sales and Coordination teams to align campaigns with real client needs and feedback.
• Ensure brand voice and messaging reflect our premium, concierge positioning.
• Communicate upcoming campaigns, timelines, and results to internal stakeholders.

Analytics & Optimization

• Design and maintain dashboards in HubSpot and other tools.
• Implement and refine attribution models to understand channel performance.
• Lead post-campaign reviews to identify lessons learned and apply optimizations.

Brand & Reputation Management

• Position our services to clearly communicate and reinforce our premium value, ensuring that the price point is matched by the quality of experience and outcomes perceived by our clients.
• Review and approve content created by the Digital Marketing Specialist or external partners.
• Ensure brand voice and messaging remain consistent across all digital, print, and client communications.
• Oversee strategy for reviews, testimonials, and reputation-building initiatives to strengthen our premium positioning.

Innovation & Growth

• Recommend and test new channels, offers, or tactics to improve our acquisition funnel.
• Lead A/B testing and experimentation across campaigns, ensuring results are tracked and applied.
• Stay informed on competitors, industry trends, market positioning, and healthcare/medical tourism marketing practices to ensure we remain competitive and aligned with best practices.
• Proactively surface new ideas and challenge assumptions when strategies

What We Look For:

• 5-7 years of experience in marketing operations, analytics, or growth marketing roles.
• Experience managing external agencies and ensuring ROI.
• HubSpot (or equivalent CRM) expertise in reporting, workflows, and integrations.
• Strong project management skills with ability to juggle multiple deadlines.
• Data-driven mindset; able to translate numbers into strategic recommendations.
• Excellent communication skills with the confidence to influence and push back when needed.
• Background in healthcare, wellness, or travel industries.
• Working knowledge of key digital channels: Google Ads, Meta Ads, influencer marketing, social media brand management, SEO, and email marketing
• Bilingual English/Spanish preferred.
• Startup or lean environment preferred.

We offer a comprehensive compensation and benefits package where you will be rewarded based on your performance and recognized for the value you bring to the business. A reasonable estimate of the salary range for this job is $115,000.00 to $130,000.00. Individual salaries within those ranges takes into account the wide range of factors that are considered in making compensation decisions including but not limited to education; experience and training; licensure and certifications; knowledge and skill sets; and other business and organizational needs.