What are the responsibilities and job description for the Head of Growth position at Trenly?
The Short Version: We are Trenly. We are building the AI-powered platform that real estate investors actually need to track and optimize their portfolios. We are looking for a Growth Lead who is part "Real Estate Nerd," part "Content Creator," and fully "Startup Scrappy".
The Role: This isn't a traditional corporate sales role. As our Growth Lead, you are the voice and face of the brand. Your job is to make real estate investing accessible. One day you might be scripting a TikTok explaining "Cap Rates" vs "Cash-on-Cash," the next you're interviewing a real estate influencer for a partnership, and the day after you're diving into the data to see which content drove the most signups.
What You’ll Actually Do (The Big 3):
- 🎥 Create Content That Teaches: You are comfortable on camera. You will own our short-form video strategy (TikTok, Reels, Shorts), translating technical metrics into engaging content that resonates with investors.
- 🤝 Build Strategic Partnerships: You will hunt down and negotiate collaborations with the educators, podcasters, and influencers that our audience already trusts.
- 🗣️ Engage the Community: You will be the authentic voice of Trenly in forums and comments. You aren't just posting links; you are gathering feedback and turning users into advocates.
Who You Are:
- You Know the Math: You understand concepts like ROI, Cap Rate, and Cash Flow well enough to teach them to a beginner.
- You Are a Storyteller: You know how to hook an audience in the first 3 seconds of a video. You can simplify complex financial concepts without dumbing them down.
- You Are AI-Native: You use tools to move fast. You treat ChatGPT and video AI tools as your production assistants so you can focus on strategy and creativity.
- You Thrive in Ambiguity: You don't need a strict playbook. You get energized by wearing many hats and shipping imperfect things quickly to see what works.
Why Join Us?
- Impact: Work directly with the founding team.
- Autonomy: You set your own priorities and own your metrics.
- The Mission: Help us build the future of property portfolio management.
How to Apply: Send your resume and a brief note about your experience in the real estate sector to careers@trenly.com. Bonus points: Include a link to a video you’ve made or a portfolio of content.