Direct Sales Manager

Company Overview 

Trefethen Family Vineyards is a family-owned estate vineyard and winery in the Oak Knoll District of Napa Valley. For over fifty years, we have been crafting distinguished estate grown wines that express the unique spirit of our land, vines, and people. Our core values include family, respect, sustainability, authenticity, learning and joy! With loyal customers around the country and the world, and a dedicated team of employees handling every aspect of the operation, from the soil to the table, our business is thriving. 

Direct Sales Manager  

Responsible for overseeing day-to-day operations across DTC sales channels, including customer service, and fulfillment functions, supporting both on-site and off-site business activities. Ensures smooth coordination between departments, accurate financial processing, and exceptional customer experience. 
 
Responsibilities:

• Oversee three revenue streams (Outbound, Inbound, and Wine Club) including leadership of an eight-member team and management of associated logistics 

• Partners with Human Resources and the Director of Consumer Sales & Hospitality to provide effective leadership, guidance, and performance management for direct reports

• Supervision of on-site inventory and wine ordering, wine movements, transfers, volume forecasting, shipping, compliance support 

• Collaborate with the finance team to manage inventory transfers and resolve variances 

• Lead forecasting initiatives and contribute to vintage roll planning and strategy 

• Oversee club shipment setup, including creating and managing quarterly packages for all wine clubs 

• Troubleshoot and resolve daily shipping and system issues across multiple platforms, including Commerce7, Stripe, WineDirect, Wine Services Coop, CellarPass, UPS, and FedEx. Work with marketing to ensure products are set up for compliance, shipping, selling in systems and locations 

• Coordinate with Marketing on RedChirp campaigns, including scheduling and building micro-campaigns

• Create targeted lists for marketing and sales campaigns across email, text, and phone channels 

• Supervise customer service teams handling offsite sales and order fulfillment 

• Oversee Will Call order shipping and reservation management 

• Handle financial processes including expense coding, variance review, and vendor credits (WineDirect and others) 

• Track and resolve issues related to returned or damaged packages, declined payments, and data discrepancies 

• Assist with promotions, coupon setup, and wholesale or special project initiatives (e.g., Employee Allocations, Premier Napa Valley, Gift Sets, Family Requests) 

• Provide visitor center support as needed, including front desk coverage 

• Communicate operational processes, policies, and updates across teams 

• Lead data cleanup and maintenance projects to ensure system accuracy 

• Other duties as assigned 

Qualifications: 

• 3 years of experience in sales operations, business operations, or related role; experience in the wine or hospitality industry essential 

• Proven experience managing cross-functional teams and supporting sales, fulfillment, and customer service functions 

• Strong analytical and problem-solving skills with the ability to interpret data and identify process improvements 

• Proficient in CRM, POS, and eCommerce platforms (e.g., Commerce7, WineDirect, Stripe, RedChirp, CellarPass) 

• Excellent organizational skills with the ability to manage multiple priorities and deadlines 

• Exceptional communication and interpersonal skills for effective cross-departmental collaboration 

• Ability to lead, mentor, and develop team members 

• Proficiency in Microsoft Office Suite and/or Google Workspace; advanced Excel skills preferred 

• Ability to work on-site with occasional weekend or event coverage as needed 

• Must be able to lift up to 50 lbs and assist with shipment logistics when necessary 

• A passion for providing exceptional customer service   

• Exceptional interpersonal skills with a focus on building trust amongst the team and all other departments  

• Excellent time management and organizational skills   

• Strong work ethic, while demonstrating a high level of attention to detail and work output    

• Demonstrate a positive attitude  

Physical Requirements and Working Conditions:

• Operate a desktop computer using keyboard and mouse, employing repetitive arm and wrist motions 

• Lift and/or move objects weighing up to 50 pounds 

• Ability to work in different exposures: indoor, outdoor, hot, cold, wet or dry 

• Ability to work while standing on different surfaces: cement, blacktop, gravel and dirt 

• Operate a desktop computer using keyboard and mouse, employing repetitive arm and wrist motions 

• Manual dexterity sufficient to reach/handle items and work with the fingers 

• Specific vision abilities require close and distance vision 

• Sit and/or stand for long periods of time 

• Occasionally bend, stoop, reach, kneel, crouch, or climb stairs 

Job Type: Full-time/Exempt 

Pay Transparency Disclosure: The base pay scale offered for this position is $65,000-75,000/annually and includes bonus potential. This salary range represents what we reasonably expect to pay for this position. However, the actual pay rate will depend upon job-related factors such as overall qualifications, skills, experience, education, etc. The Company reserves the right to modify the range at any time.