What are the responsibilities and job description for the Sales Manager position at Treese Media Group (WEEU)?
WEEU Radio is seeking an experienced, motivated Director of Sales to lead our sales department and drive continued revenue growth across our broadcast, digital, social media, sports, sponsorship, and promotional platforms.
This is a hands-on leadership position for someone who can manage and develop a sales team while personally generating revenue and new business. The Director of Sales will report directly to the President and CEO and will be a key member of WEEU's management team.
Key Responsibilities
- Lead and manage the sales department, including outside and inside sales representatives, support staff, and interns.
- Establish and enforce sales processes, activity expectations, and individual revenue goals.
- Monitor sales pipelines and require consistent, high-volume use of the company's CRM.
- Develop strategies to achieve monthly, quarterly, and annual revenue goals.
- Coach sales representatives through regular one-on-one meetings, sales meetings, training, and field appointments.
- Accompany sales representatives on client meetings and assist with presentations and major opportunities.
- Personally generate revenue through new business development, existing relationships, former advertisers, market research, networking, and strategic accounts.
- Develop new advertising packages, sponsorships, promotions, digital opportunities, and other revenue-generating initiatives.
- Collaborate with creative services, programming, on-air talent, sports, social media, and management to develop integrated marketing opportunities for clients.
- Monitor individual sales performance and implement coaching or Performance Improvement Plans when expectations are not being met.
- Recruit, interview, hire, and develop sales employees as approved by company leadership.
- Identify opportunities for future growth and expansion of the sales department.
- Meet weekly with the President and CEO to review revenue, sales activity, pipelines, personnel, and progress toward established goals.
- Represent WEEU within the local business community through networking, client development, and community involvement.
What We're Looking For
The ideal candidate is a sales leader, coach, and producer who understands that successful sales management requires both accountability and active participation in generating revenue.
Candidates should have:
- Previous sales management, business development, or comparable leadership experience.
- A demonstrated ability to grow revenue and develop new business.
- Strong leadership, coaching, communication, and organizational skills.
- Experience managing sales pipelines, budgets, forecasts, and CRM activity.
- The ability to establish expectations and hold team members accountable.
- Strong presentation, negotiation, and relationship-building skills.
- The willingness and ability to personally prospect, develop, and close business.
- A collaborative and creative approach to developing marketing solutions.
Experience in radio, media, advertising, digital marketing, sponsorship sales, or a related industry is preferred, but strong sales leadership experience in another industry will be considered.
What Success Looks Like
The Director of Sales will be responsible for building an active, accountable, creative, and results-driven sales culture while growing both individual and departmental revenue.
Success will be measured through revenue growth, achievement of sales goals, new business development, client retention, sales team performance, CRM utilization, employee development, and the creation of new revenue opportunities.
The Director of Sales will receive a monthly business-development stipend and/or approved expense account for networking, client development, client appreciation, and other approved business-building activities.
About Treese Media Group (WEEU)
Treese Media Group LLC (WEEU) is a locally owned and operated radio and media company serving Berks County and the surrounding region. We provide businesses with customized marketing opportunities across radio, digital, social media, sports, video, events, sponsorships, and other platforms.
We're looking for a Director of Sales who wants to help us continue growing our sales organization, our client partnerships, and our presence throughout the local business community.
WEEU / Treese Media Group is an Equal Opportunity Employer.
Pay: $60,167.41 - $72,459.67 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $60,167 - $72,460