What are the responsibilities and job description for the Director of Marketing position at Treehouse Pediatric Therapy?
Description
Treehouse is looking for a part-time Director of Marketing ("Director") to work directly for the CEO. This Director position is new and is a result of the growth in our company that has tripled in size over the last four years.
The Director would be responsible for all the marketing functions of the company, that have traditionally been done by the CEO. These responsibilities include, but not limited to:
Referral Marketing
- Managing Treehouse's physician referral relationships through communication, education and support
- Identifying referral pattern from our EMR database to determine who our top referral sources are and which ones have dropped off and then targeting each group with appropriate strategies
- Identify new practice managers, nurses, psychologists and doctors who could potentially refer clients to Treehouse and obtain appointments for in-person meetings for new and existing services
Community Marketing
- Identify local parent support groups and organizations for Autism, special needs children and similar organizations and get Treehouse speaking opportunities
- Identify and manage pre-schools in the community that we can partner with in terms of offering pre-school screens, teacher in-services and parent education seminars
- Create monthly parent support groups for our existing clients transcending our relationships from just therapy to resource provider and the ability for parents to connect with one another.
- Identify local school therapists who we can connect with to educate through in-service opportunities
- Identifying and participating in local community events such as school resource fairs, local libraries, community fairs and other events where Treehouse can reach its target audiences
Digital Marketing
- Creating a monthly newsletter that highlights all the successes and services in the clinic and emailing to all of Treehouse's stakeholders
- Maintaining a database of email addresses of physicians, local school therapists, social workers, psychologists, practice managers, nurses, school administrators, teachers, pre-school teachers, clients and any other relevant members for our digital newsletter
- posting relevant articles, success stories, new hires and other great happenings on our website
- Manage all aspects of digital marketing including the website, digital newsletter, Instagram, Facebook, obtain client reviews and any other digital medium to advance Treehouse's business
Vision
Treehouse Pediatric Therapy’s Vision is to become the premier holistic pediatric therapy clinic throughout the western suburbs of Chicago. How will we do this? Our Vision is rooted through the balance of its three primary stakeholders: client satisfaction, employee retention and financial stability. As we grow, our decisions are always be made in the context of these three pillars. It is never about any one of these pillars.
Requirements
The CEO is hiring for fit, attitude, determination, work ethic and a mindset that aligns with the CEO's Vision. No minimum education required.
The candidate must have the following attributes:
- enjoy working with digital media
- be confident and tenacious when speaking with physician referral sources and asking for meetings
- a positive attitude and be outgoing with everyone you come into contact with
- accountable for their work through action
- strong oral and written communicator
- willingness to learn and always improve
- self-motivated and independent in their work
- empathy for the clients that we serve
- be willing to work as part of a team environment
- no requirement on education attainment
- willing to be steadfast in their daily attainment to ensuring Treehouse stands by its Visions
- willing to have some fun with their clients and ensure the culture is one that others want to join