Associate Manager Strategic Communications

Boldly Cultivating (youtube.com) 

About Us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.  

About the Role

As a Strategic Communications Manager, you will play a vital role in driving internal and external storytelling for the Americas region, supporting the BOLD brands team within the Global Premium division. You will report to the Senior Manager, Corporate Communications, and partner closely with global teams—including PR, Marketing, People & Culture, and Corporate Affairs—to align messaging and activate communication strategies that engage stakeholders, elevate our brand presence, and reflect our culture and values.

Key Responsibilities

· Assist in developing, managing and implementing PR strategies across TWE’s dynamic BOLD brands portfolio, driving visibility and engagement.

· Craft compelling messaging to cultivate and strengthen relationships with key audiences, including wine critics, media, and influencers, resulting in positive brand coverage.

· Serve as a spokesperson and media liaison, representing assigned brands in a credible, engaging, and aligned manner.

· Develop feature story angles and proactively pitch to national and lifestyle media to secure impactful placements.

· Handle incoming media requests for wines, assets, site visits, and interviews; ensure timely and brand-aligned responses.

· Design and lead market visits and travel planning for winemakers representing international brands, optimizing media and trade engagement.

· Write high-quality copy for fact sheets, press releases, winemaker letters, and promotional materials that reflect brand voice and key messaging.

· Act as the internal PR brand representative during brand planning, company presentations and cross-functional meetings.

· Monitor press coverage, oversee entry of wine reviews into databases, and maintain reporting on impressions and media value.

· Oversee agency partnerships and lead execution of media campaigns that are integrated with broader marketing strategies.

· Plan and manage events to elevate brand awareness among media, consumers, and trade.

· Develop and execute internal communication campaigns that foster employee engagement and reflect TWE’s cultural values.

· Create and manage content for internal platforms, executive messaging, presentations, and business updates.

· Collaborate cross-functionally with global stakeholders to align messaging and maintain 

About you 

• 2 years of experience in corporate communications, content creation, public relations, or a related field.
• Bachelor’s degree in Communications, Journalism, Public Relations, or a related discipline.
• Exceptional writing, editing, and storytelling abilities with strong attention to detail.
• Proven ability to manage multiple projects in a fast-paced environment.
• Passion for wine and a desire to contribute to an iconic and innovative brand portfolio.
• Ability to travel up to 20% of the time.

Why you'll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. 
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world’s most desirable wines through our generous employee product allowance 
• Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
• Plus, you'll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here. 

It takes all varietals! 

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. 

All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.   

Apply Today!

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, please apply today!

Pay Transparency Disclosure: The base pay range offered for this position is $95,000-$98,000 per year and other benefits. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of our Napa location. If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.