Digital Marketing Specialist

We are seeking a Senior Digital Marketing Coordinator to join Transwest's marketing team. In this role, you will work closely with the Marketing Director and other Marketing Coordinators to strengthen our brand presence and create a distinctive voice that drives impact.

The ideal candidate will thrive in a fast-paced, energetic environment and bring several years of hands-on experience in digital marketing, including SEO, PPC, social media, email marketing, content creation, and video marketing. Strong design skills are essential, with the ability to create engaging visual content using tools like Adobe Creative Suite.

WE OFFER A FULL BENEFITS PACKAGE FOR ELIGIBLE EMPLOYEES INCLUDING:

• Medical, Dental, Life, and Disability Insurance.
• 401(K) with company match beginning with your first contribution.
• HSA and/or FSA, as applicable.
• Paid Time Off, Sick Time, and 6 Company Paid Holidays.
• Employee Car Discount Program.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Campaign Management: Develops, implements, and manages online campaigns across social media, email, PPC, and SEO channels.
• Performance Reporting: Tracks and reports on KPIs to support brand awareness, lead generation, and overall business growth.
• SEO & PPC Expertise: Hands-on experience managing SEO initiatives and paid advertising campaigns across Google Ads and social platforms.
• Content, Email & Video Marketing: Creates and supports content marketing efforts, builds email campaigns, and produces basic video content for digital channels.
• Design Skills: Proficient in Adobe Creative Cloud (Photoshop, Illustrator, Premiere, etc.) to create digital assets, social graphics, ads, and other marketing materials.
• Analytics: Strong analytical skills with experience using Google Analytics and platform reporting tools.
• Project Management: Able to coordinate timelines, manage deliverables, and collaborate effectively across departments.
• Communication: Strong written and verbal communication skills for campaign messaging, content development, and team interactions.
• Marketing Technology: Familiarity with CRM systems, marketing automation platforms, and other digital marketing tools.

WORK ENVIRONMENT & PHYSICAL ABILITIES:

• Requires frequent sitting, standing, balancing, bending or stooping for prolonged periods of time.
• Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment.
• Ability to communicate by providing verbal / written feedback in a professional manner.
• Normal range of hearing and vision.

REQUIRED EDUCATION, EXPERIENCE, KNOWLEDGE & SKILLS:

• Analytical and creative thinking.
• Up to speed with current and online marketing techniques and best practices.
• Creative Adobe Suite experience (Photoshop, InDesign, Premiere).
• Experience shooting, editing, and publishing videos.
• Exposure to Google Analytics.
• Customer-oriented approach.
• High school diploma or GED equivalent.
• Ability to successfully complete a General Abilities Assessment and pass a post-offer background check, physical and drug screening.

PREFERRED EDUCATION, EXPERIENCE, KNOWLEDGE & SKILLS:

• Experience in the transportation and automotive industries.
• BS/BA in business administration, marketing and communications or relevant field.
• Experience with Google AdWords.