What are the responsibilities and job description for the Sr. Marketing Manager 3 - 17443 position at Transcend Solutions?
Sr. Marketing Manager 3 - 17443
Duration: 12 Months
Location: Plano, TX
Schedule: Fully onsite, M-F
**NO C2C due to client restrictions**
Top Skills:
- Project Management
- Corporate Partnerships
- Strong Brand Marketing experience
Position Summary:
The Sr. Marketing Manager will report to the Head of Marketing, is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around our client’s Masterbrand and year-round key sales drive periods.
Global campaigns:
- Manage campaign strategy to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectives.
- Align US requests with GMO team (product, timeline, creative)
- Aligning with LOBs (X-Category teams) on featured products and promotions
- Align with channel teams (CRM, Performance Marketing, Organic Social, Communications) to implement campaign in their areas
- Work with in-house design team and partner agency to finalize localized toolkits
Prepare and present content and analyses for recurring cross-functional meetings that drive actionable decision making and recommendations for the organization
- Manage and communicate annual Brand Calendar
- Hold bi-weekly meetings with teams (Channel, XLOB, Ecom, etc.). to provide updates on corporate marketing/.com activities.
.com Campaigns
- Works with.com CX/UX team to execute campaigns throughout the year.
- Report and optimize for each campaign in-real-time including daily reporting, optimization decisions, escalation of issues for quick resolution on brand campaigns
- Coordinate brand campaign and available promotions with the ecommerce team
Partnerships
- Work with external partners to execute programs
- Execute all aspects of the partnership opportunities based on partner contracts
- Coordinate creative executions for LOBs to implement advertising opportunities (for example: in stadiums)
Minimum Qualifications:
- Bachelor’s degree in business administration, Marketing, or a related field.
- Minimum of 8 years of Marketing Project Management experience.
- Ability to work independently and manage multiple priorities effectively.
- Proficiency in tools like Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe
- Excellent written and verbal communication skills.