Marketing & Digital Content Specialist

TRAIL-EZE | Mitchell, SD

Important Note: This is an on-site, in-person position located at our Mitchell, SD facility. 

Company Overview

Join the TRAIL-EZE family! Founded in 1963 and proudly family-owned in Mitchell, SD, TRAIL-EZE has been building quality trailers for over 60 years. We value hard work, craftsmanship, and our employees. Our team is the heart of everything we do. Come be part of a company where your skills are appreciated, your career can grow, and your contributions make a difference.

Job Summary

TRAIL-EZE is seeking a creative and driven Marketing & Digital Content Specialist to expand our brand presence and showcase our products across digital platforms. This role is responsible for developing, capturing, and sharing content that highlights our trailers, production processes, employees, and company culture.

This position requires a strong understanding of digital marketing, content creation, and visual storytelling, along with the ability to learn our business, products, and customer base. The ideal candidate will balance creativity with professionalism while maintaining discretion and protecting proprietary company information.

Essential Duties and Responsibilities

• Develop and execute digital marketing strategies across social media, website, email campaigns, and other digital platforms.
• Capture high-quality photography and video content of trailers, production processes, employees, and company events.
• Edit and produce engaging visual and written content for marketing campaigns and promotional materials.
• Manage and maintain TRAIL-EZE social media accounts and online presence.
• Collaborate with internal teams to accurately represent products, operations, and company initiatives.
• Learn and understand TRAIL-EZE trailers, features, and customer applications to create meaningful content.
• Ensure all content aligns with company branding, messaging, and company values.
• Maintain confidentiality of proprietary processes, designs, customer information, and operations.
• Monitor and analyze content performance, website traffic, and social media engagement metrics.
• Assist with trade shows, recruiting efforts, product launches, and other marketing initiatives as needed.
• Operate camera equipment and, if qualified, drone technology to capture aerial footage and promotional content.

Qualifications and Skills

• High school diploma required; degree in Marketing, Communications, Graphic Design, or a related field preferred.
• Experience in digital marketing, content creation, social media management, or a related field preferred.
• Proficiency with social media platforms, digital marketing tools, and content creation software.
• Experience with photography and video production; drone experience is a plus.
• Strong written, verbal, and visual communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong attention to detail and commitment to quality.
• Willingness to learn TRAIL-EZE products, manufacturing processes, and customer applications.
• High level of professionalism, discretion, and integrity.

Work Environment and Physical Requirements

• Primarily on-site in a manufacturing/shop environment.
• Frequent movement throughout production areas to capture content.
• Ability to safely work around equipment and trailer frames.
• Occasional lifting and carrying of camera equipment, lighting, and marketing materials.
• Occasional travel for trade shows, customer visits, company events, or promotional activities may be required.

Compensation, Benefits & Schedule

• Competitive compensation based on experience and qualifications (DOE).
• Hourly or salaried opportunity depending on experience, qualifications, and role fit.
• Medical, dental, and vision insurance.
• Company-paid basic life insurance and short-term disability.
• Long-term disability coverage.
• 401(k) with company match.
• Paid time off and paid holidays.
• Monday–Thursday: 8:00 AM – 5:00 PM.
• Friday: 8:00 AM – 3:30 PM.
• Supportive, team-oriented work environment.
• Opportunities for long-term career growth.

Why TRAIL-EZE?

• Family-owned company with a proud 60 year history.
• Strong reputation for craftsmanship, quality, and innovation.
• Opportunity to showcase the people and processes behind industry-leading trailers.
• Work alongside a dedicated team that values creativity, collaboration, and continuous improvement.
• Build a long-term career while making a meaningful impact on the company’s growth and brand.

Additional Note

Due to the nature of this role, including photography, video production, and collaboration with multiple departments, this position requires regular in-person interaction at the TRAIL-EZE facility in Mitchell, SD.

Equal Opportunity Employer

TRAIL-EZE is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.