What are the responsibilities and job description for the Growth Product Manager (She/He/They) position at Trafilea?
About Trafilea
Trafilea is a global company that builds communities and transformative brands. We own the brands and take care of the entire customer journey, to deliver wow-worthy experiences that influence and empower millions of people globally.
Our culture is fast-paced and dynamic. We are data-driven enthusiasts, passionate about marketing, exponential technologies, and innovation.
We have over 300 hundred employees working around the world, connected by the same purpose and core values. Our support for this new way of working has led to being featured in Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers.
We are looking for dynamic, dedicated, and committed individuals with a strong desire to grow, that can drive the brand forward on its truly exciting journey.
Do you want to know more about our Brands? Shapermint & Truekind.
We are looking for an ambitious, data-driven, and dynamic Growth Product Manager to develop and lead strategies that drive customer acquisition, revenue, profit, and YoY growth. You will take ownership of growth initiatives across multiple brands, managing and executing strategies from platform setup to the final customer experience. This is an exciting opportunity to work with major media platforms like Pinterest, TikTok, Google, and YouTube.
Key Responsibilities
Lead media buying efforts across Meta, Pinterest, TikTok, and YouTube with monthly budgets exceeding $1,000,000.
Develop and refine the media buying setup, optimizing campaign structures and creative strategies for long-term sustainability.
Own the creative strategy for each product, targeting the right audience on each platform while maintaining brand consistency.
Identify and prioritize key improvements (20/80 rule) to optimize conversion rates and drive continuous growth.
Manage and improve the upselling funnel using proprietary one-click upsell software, maximizing revenue per customer.
Ensure a seamless user experience across the entire product funnel, from the media platform messaging to the final thank you page.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
At least 5 years of experience developing and executing marketing strategies.
Strong data-driven mindset with the ability to analyze trends and strategize based on data insights.
Proven experience managing large media budgets, exceeding $1M/month on platforms such as Meta, Pinterest, TikTok, and YouTube.
Excellent communication, collaboration, and leadership skills to work cross-functionally with creative, engineering, and marketing teams.
A strategic thinker with the ability to identify key opportunities to drive growth and efficiency.
Strong organizational skills, detail-oriented, and results-driven.
Experience managing customer acquisition, upselling, and maximizing profit per visitor.
Solid understanding of media buying setup, campaign structures, and creative strategies to ensure consistent, long-term growth.
Salary : $1,000,000
