Demo

Category Director

Traeger, Inc.
Salt Lake, UT Full Time
POSTED ON 4/17/2026
AVAILABLE BEFORE 10/13/2026

 

Welcome to the Traegerhood: 

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’re fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us. 

What You’ll Do: 

Traeger is seeking a Category Director to join our team. In this role, you will report into our VP of Product and will be accountable for owning the in-line, cross channel product mix plan and partnering with Program Management to devlier products that drive exceptional business results.  As our Category Director, you will create long-term product roadmaps, set product quality and cost goals, and drive profitable growth. You will also work with cross-functional marketing and sales teams to create and deliver exceptional products to market.  

How You'll Help Us Win: 

  • Develop and execute global product innovation strategies for new categories and existing products 
  • Lead our global category innovation efforts to ensure that the product roadmap meets consumer needs in specific channels in the coming years 
  • Contribute in costing analysis determine optimal product effectiveness 
  • Own product quality for the product line 
  • Set overall MSRP strategy for category products both consumer and trade 
  • Own product transition and inventory for new product introductions 
  • Conduct business performance analysis, including revenue, volume, product margin, category gap analysis versus competition, and effective balance of sale (good, better, best) 
  • Initiate frequent interaction with consumer and trade to monitor performance and collect market and competitor data 
  • Prioritize and manage 3rd party product development partners 
  • Assist sales teams in developing and maintaining relationships with retailers and trade partners 

What You'll Need To Succeed: 

  • Bachelor's in Business, Marketing, or related discipline 
  • Minimum 7 years of experience in product development or marketing within the durable industry and/or consumer package goods is required. Durable industry experience is preferred 
  • Firm grasp of marketing methods and processes to ensure growth   
  • A proven ability to develop and launch new products 
  • Confidence in actions and decisions to help drive a successful product launch 
  • Analytical, financial and computer competence 
  • Ability to manage relationships 
  • Strong consumer focus 
  • Exceptional communicator with strong interpersonal skills 
  • Impeccable presentation skills   
  • Excellent analytical skills, and the ability to negotiate 
  • Insatiable appetite to meet and exceed revenue, margin, and volume goals 
  • In-depth knowledge of products and brands 
  • Ability to manage multiple projects simultaneously 

Why You Will Love Working Here: 

  • Be part of the most disruptive force in outdoor cooking 
  • Join a true team working towards a common goal 
  • Culture of risk-taking, innovation, & quality 
  • So. Much. Food. 
  • Have an outdoor lover’s paradise in your backyard 
  • Full medical/dental/vision package to fit your needs 
  • 401k to help you plan for the future 
  • Tuition reimbursement 
  • Individual professional development programs & initiatives to help you grow professionally 
  • Great discounts on all things Traeger 
  • Did we mention all the food? 

Salary.com Estimation for Category Director in Salt Lake, UT
$188,315 to $234,956
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