What are the responsibilities and job description for the Sales Operations Manager position at Traditional Medicinals?
SUMMARY
The Sales Operations Manager plays a key role in enabling profitable, data-informed growth in alignment with company objectives. As a strategic member of the Sales Strategy & Planning (SS&P) team, this role will lead key initiatives across sales strategy, forecasting, budgeting, trade spend management, and sales activity tracking. The person in this role will serve as a trusted cross-functional partner to sales, marketing, supply chain, and finance ensuring the commercial team has the tools, data, and framework to drive customer success.
ESSENTIAL FUNCTIONS
1. Sales Strategy and Planning:
Experience/Education:
We are committed to building an inclusive workplace for all our people. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Compensation range is $98,400 - $129,000.
Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.
The Sales Operations Manager plays a key role in enabling profitable, data-informed growth in alignment with company objectives. As a strategic member of the Sales Strategy & Planning (SS&P) team, this role will lead key initiatives across sales strategy, forecasting, budgeting, trade spend management, and sales activity tracking. The person in this role will serve as a trusted cross-functional partner to sales, marketing, supply chain, and finance ensuring the commercial team has the tools, data, and framework to drive customer success.
ESSENTIAL FUNCTIONS
1. Sales Strategy and Planning:
- Collaborate with the sales team to develop, present, execute, and monitor performance of strategic plans that effectively meet customer & organizational goals
- Participate in the sales forecasting process, supporting accurate and timely sales forecasts as part of the Integrated Business Planning process
- Drive the execution of the commercial annual plans, serving as a key contributor to budgeting and forecasting activities across topline sales, trade spend, direct spend, and administrative expenses.
- Proactively identify opportunities for profitable growth in alignment with organizational strategies
- Oversee continuous usage and enhancements to Trade Promotion software to ensure promotional volume and investments are accurately captured enabling reliable forecasts, sound financial accruals and data-driven business decisions
- Design and implement reporting dashboards to track key performance indicators (KPIs) and statuses of key sales initiatives
- Analyze sales data to provide actionable insights that drive profitable growth and operational efficiency
- Support post promotional event analysis and business reviews by providing accurate sales and promotional impact data
- Monitor customer and market trends to support decision-making and strategy refinement
- Centralize and oversee the management of trade spend planning. Implement systems to measure return on investment and optimize trade spend
- Act as a liaison between sales, marketing, supply chain, and finance teams to ensure seamless execution of initiatives
- Support field sales by designing and implementing standard operating procedures to increase efficiency and enable cross-functional collaboration/communication
- Foster a culture of continuous improvement and accountability within the sales operations function
Experience/Education:
- Bachelor’s degree in business, finance, economics, or a related field
- 5 years of experience in sales operations, sales strategy, business analysis, or commercialize management roles – preferably in the CPG industry
- Experience with trade management tools & syndicated data (SPINS preferred)
- Extensive background in data analytics and using data-driven insights to influence cross-functional teams
- Advanced Microsoft Office skills required, especially Excel & PowerPoint
- Strong analytical skills with the ability to interpret data and drive insights
- Excellent communication and interpersonal abilities, with a proven track record of influencing cross-functional teams
- Solutions-focused mindset, with a commitment to addressing challenges effectively
- Collaborative team player who proactively fosters strong partnerships
- Critical thinker with a bias for action and a results-oriented approach
- Problem-solving expertise with a proven ability to address complex business challenges
- Demonstrates initiative and a proactive approach to tasks and projects
- Comfortable navigating ambiguity and adapting to complex & evolving business needs
- Advanced Microsoft Excel and PowerPoint
- Experience with Trade Pro or other TPM systems and syndicated data sources (SPINS)
- As a sales position, there will be occasional overnight travel required (up to 10%)
- This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Tuesday through Thursday. Subject to change.
- Remote candidates will not be considered for this role.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
We are committed to building an inclusive workplace for all our people. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Compensation range is $98,400 - $129,000.
Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.
Salary : $98,400 - $129,000