What are the responsibilities and job description for the Dir, Public Relations position at Tractor Supply Company?
Overall Job Summary
This position is responsible for helping to develop and implement Tractor Supply’s public relations strategy. This includes leading initiatives that strengthen the Company’s external storytelling and corporate presence with media and key stakeholders. This role is responsible for leading a cross-functional team in crisis management and communication. The successful candidate may also be the company spokesperson for the media.
Essential Duties and Responsibilities (Min 5%)
Experience: 8 years of corporate communication experience
Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field. Any suitable combination of education and experience will be considered.
Preferred Knowledge, Skills Or Abilities
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info
At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.
This position is responsible for helping to develop and implement Tractor Supply’s public relations strategy. This includes leading initiatives that strengthen the Company’s external storytelling and corporate presence with media and key stakeholders. This role is responsible for leading a cross-functional team in crisis management and communication. The successful candidate may also be the company spokesperson for the media.
Essential Duties and Responsibilities (Min 5%)
- Play a central role in developing and executing Tractor Supply’s overarching corporate Public Relations strategy.
- Lead day-to-day management of the strategy and work closely with the executive leaders.
- Design and plan written and verbal communications consistent with corporate strategic objectives including scripts, Q&A’s, press releases, talking points, media pitches, etc.
- Partner across business functions to help shape and ensure continuity of Tractor Supply’s corporate story.
- Proactively pitch and secure positive media stories that showcase the Company’s executives and corporate narrative.
- Provide media guidance to executives and thought leaders.
- Develop and executive the crisis communication strategy.
- Be comfortable as the media spokesperson for both strategic initiatives and issues management
Experience: 8 years of corporate communication experience
Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field. Any suitable combination of education and experience will be considered.
Preferred Knowledge, Skills Or Abilities
- Previous experience building a corporate PR strategy and managing scripts, thought leadership, corporate social media platforms and/or executive communication. Experience doing this for a large company is strongly preferred.
- Corporate storytelling and experience working with national business and/or finance outlets.
- Excellent written and verbal communications skills with keen attention to detail.
- Basic business and financial acumen,
- Collaborative team player with the ability to adapt in a changing environment.
- Proven ability to effectively prioritize workload and perform in a fast-paced environment.
- Ability to adapt to a changing and fast paced work environment.
- Energetic, assertive, results-oriented, self-starter with the desire and ability to go above and beyond.
- Resourceful and proactive; able to work well under pressure with a flexible attitude.
- Excellent time management and organization skills with the ability to manage multiple projects simultaneously, in a fast-paced environment.
- Normal office working conditions
- Lifting up to 10 pounds
- Kneeling/Stooping/Bending
- Sitting
- Standing (not walking)
- Walking
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info
At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.