What are the responsibilities and job description for the Senior Strategist position at TPN?
About TPN
TPN is a creative commerce agency established to help brands grow by building exceptional commerce experiences. We believe Commerce Experience Orchestration is the new frontier for business growth. At TPN Commerce, we align humans, brands, and businesses, around commerce experience to remove friction, encourage innovation, and drive commerce. TPN is a part of global marketing communications leader Omnicom Group Inc. The agency has four offices located across the U.S. and is celebrating more than four decades of delivering creativity and results.
Opportunity
Come be a part of the TPN strategy team – shaking up cocktails and capturing sales with our industry-leading alc/bev client. You’ll develop best in class trade marketing programs that focus on the on-premise and off-premise channels that are critical to our client’s business. The Senior Strategist will play an essential role for this business where you’ll have the opportunity to lead strategy, partnering with our client and TPN’s creative, commerce intelligence, and account teams.
The Senior Strategist will play a pivotal role on this business, leading strategy in partnership with our client and TPN’s Creative, Commerce Intelligence, and Account teams. You’ll leverage strong analytical skills and a deep understanding of culture to develop insights that inform strategy — unlocking creative ideas and activation plans that meet shoppers and trade where they are, influence behavior, and drive business growth through creative excellence.
What you'll do:
Salary Range: $75,000 USD - $80,000 USD
Working at TPN:
At TPN, we offer our team members competitive salaries and meaningful career opportunities in an engaging, collaborative environment. We operate on a hybrid work model, with 3 in-office days per week. Our office locations includes: Irving, TX; Chicago, IL, New York, NY; and Bentonville, AR.
Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call. Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.
Inclusive Workforce:
Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at recruitment@flywheeldigital.com so that we can support you.
For more information about what data we collect and how we use it, please refer to our Privacy Policy.
IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.
We do not accept unsolicited resumes from 3rd party Recruitment Firms.
TPN is a creative commerce agency established to help brands grow by building exceptional commerce experiences. We believe Commerce Experience Orchestration is the new frontier for business growth. At TPN Commerce, we align humans, brands, and businesses, around commerce experience to remove friction, encourage innovation, and drive commerce. TPN is a part of global marketing communications leader Omnicom Group Inc. The agency has four offices located across the U.S. and is celebrating more than four decades of delivering creativity and results.
Opportunity
Come be a part of the TPN strategy team – shaking up cocktails and capturing sales with our industry-leading alc/bev client. You’ll develop best in class trade marketing programs that focus on the on-premise and off-premise channels that are critical to our client’s business. The Senior Strategist will play an essential role for this business where you’ll have the opportunity to lead strategy, partnering with our client and TPN’s creative, commerce intelligence, and account teams.
The Senior Strategist will play a pivotal role on this business, leading strategy in partnership with our client and TPN’s Creative, Commerce Intelligence, and Account teams. You’ll leverage strong analytical skills and a deep understanding of culture to develop insights that inform strategy — unlocking creative ideas and activation plans that meet shoppers and trade where they are, influence behavior, and drive business growth through creative excellence.
What you'll do:
- Serve as the primary strategic resource for account/creative teams for owned brands, inclusive of yearly planning and day-to-day requests.
- Develop a thorough understanding of assigned businesses/brands including consumer/shopper demographics, psychographics and media.
- Support strategy lead with research and larger planning requests by providing strong data and insights via syndicated resources, client-provided data, etc.
- Partner with Commerce Intelligence (CI) team, asking the right questions of the data to then tell a data-driven story built on business growth.
- Conduct and analyze primary and secondary research to inform communication strategies. Resourceful in finding secondary research.
- Think from a path-to-purchase perspective, focused on the shopper journey and key behaviors and points of interception.
- Develop strong client relationship, earning trust and building rapport as a trusted strategic partner.
- Assume a key role in developing creative and strategic briefs.
- Understanding and application of the shopper journey into our strategic output.
- Develop constructive relationships with cross-functional agency and client teams.
- Understanding and practical application of methods and techniques needed for qualitative and quantitative research and analytics.
- Highly curious and intellectually engaged.
- An exceptional communicator with strong presentation abilities.
- Analytically minded with strong analytical skills.
- A collaborative player who can also manage priorities independently.
- Highly organized, adaptable, and able to thrive in a changing, dynamic environment.
- Strong time-management and active listening skills.
- Self-starter with strong initiative.
- 4 years experience in strategy development and planning roles, preferably in a commerce/shopper-focused capacity.
- Alc/bev experience preferred.
Salary Range: $75,000 USD - $80,000 USD
Working at TPN:
At TPN, we offer our team members competitive salaries and meaningful career opportunities in an engaging, collaborative environment. We operate on a hybrid work model, with 3 in-office days per week. Our office locations includes: Irving, TX; Chicago, IL, New York, NY; and Bentonville, AR.
- Generous holiday schedule, vacation time, sick leave, and personal days
- Comprehensive health, vision, and dental insurance
- Employee stock purchase plan
- Commuter and travel benefits
- 401k with employer match
- Paid parental leave
- Education assistance
- Omnicom Employee Discounts
- So you know: The hired candidate will be required to complete a background check
Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call. Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.
Inclusive Workforce:
Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at recruitment@flywheeldigital.com so that we can support you.
For more information about what data we collect and how we use it, please refer to our Privacy Policy.
IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.
We do not accept unsolicited resumes from 3rd party Recruitment Firms.
Salary : $75,000 - $80,000
