Marketing Manager

TPN.health is looking for an enthusiastic, self-motivated Marketing Manager to lead in building and managing a growing digital community of behavioral health professionals and a robust Continuing Education (CE) Program.

The Position:

In this role, you’ll be responsible for developing and executing marketing strategies that drive the success of our products. You’ll work closely with cross-functional teams to ensure our product offerings meet market demands and exceed customer expectations. The ideal candidate will be a self-starter with a proven ability to manage tasks with minimal supervision and drive projects to successful completion.

Responsibilities:

• Develop and implement product marketing strategies and campaigns.
• Conduct market research to understand customer needs and industry trends.
• Collaborate with product development, sales, and customer support teams to align marketing efforts.
• Oversee the development of marketing materials, including brochures, presentations, and promotional campaigns.
• Ability to manage contracted PR and social firms, driving them to success
• Building a full Marketing plan integrated with current users acquisition model
• Monitor and evaluate the effectiveness of sales and marketing strategies and adjust plans as needed to optimize results.
• Build and maintain strong relationships with clients, partners, and stakeholders to drive sales and customer satisfaction.
• Create weekly status reports of partnership updates
• Manage product launches and coordinate promotional activities.
• Analyze marketing performance and adjust strategies to maximize effectiveness.

Skills:

• Market Research and Analysis: Ability to gather and interpret data on market trends, customer behavior, and competitive landscape.
• Product Positioning and Messaging: Crafting compelling and clear messaging that highlights the unique value of the product.
• Strategic Planning: Developing and executing long-term marketing strategies aligned with business goals.
• Project Management: Managing marketing campaigns, product launches, and cross-functional projects effectively.
• Communication: Strong verbal and written communication skills for creating content, presentations, and internal collaboration.
• Sales Enablement: Equipping sales teams with the tools, resources, and knowledge needed to sell the product effectively.
• Product Lifecycle Management: Overseeing all stages of the product lifecycle from launch through growth, maturity, and eventual decline.
• Competitive Analysis: Analyzing competitors’ products, marketing strategies, and market positioning to identify opportunities and threats.
• Customer Insights: Understanding and leveraging customer needs, preferences, and pain points to inform product and marketing strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3 years of experience in product marketing or a similar role.
• Strong understanding of marketing principles and strategies.
• Excellent communication and project management skills.
• Ability to analyze data and derive actionable insights..

Nice to Have:

• Graphic design skills and/or ability to utilize Canva.
• Experience with Klaviyo and HubSpot is a plus 

The Company: 

TPN.health is a digital platform linking behavioral health professionals, treatment facilities, hospitals, and employee wellness programs. Founded in 2019, we are a rapidly growing healthcare technology startup based in New Orleans, LA that aims to improve patient outcomes using technology to enable better clinically matched care. For more information, visit: https://tpn.health/ 

The Location: 

TPN.health is based in the Central Business District of New Orleans, LA. Our office is located at 650 Poydras Street, close to the streetcar and very bikeable. We offer parking.

Why Should You Apply?

• Expected starting salary: $80,000 - $90,000
• We believe in work-life balance, and offer generous vacation, sick, and mental health days. We work a 4.5 day workweek.
• Hybrid remote schedule
• Generous health care benefits
• We work cohesively to build our company and its culture.
• You want to make a difference in the behavioral health industry and are passionate about technology and the power of disruptive startups.