Marketing Operations & Campaign Specialist

Join Our Team as a Marketing Operations & Campaign Specialist!

The Role

Toyota Material Handling North America, Inc. is seeking a hands-on, detail-oriented Marketing Operations & Campaign Specialist to support digital execution, marketing workflow management, and campaign orchestration across our organization.

This role is ideal for someone who enjoys working directly in marketing systems, partnering cross-functionally to bring campaigns to life, and maintaining operational excellence behind the scenes. You will work closely with Marketing Communications, Product Marketing, Sales, Dealer teams, and Marketing Operations leadership to execute digital initiatives and ensure our marketing processes run smoothly.

What You’ll Be Doing

• Digital Execution & Platform Management
• Build and maintain website pages and digital content in platforms such as Sitecore in partnership with Marketing Communications
• Execute marketing automation programs in Eloqua, including email builds, segmentation, targeting, and scheduling
• Support new product launches by coordinating digital assets and ensuring timely execution across web and email
• Assist dealer and field marketing teams with digital campaign setup, targeting lists, and activation support
• Ensure CRM integration and lead routing processes are functioning accurately to support sales follow-up
• Wrike Administration & Marketing Workflow Management
• Serve as the Wrike subject matter expert (SME) for the Marketing team
• Build and maintain dashboards and reporting to provide visibility into campaign and project status
• Administer and maintain the Marketing Wrike Space, including workflows, automations, request forms, and permissions
• Monitor system hygiene and adoption (e.g., due dates, required fields, usage consistency)
• Partner with Marketing Operations leadership to continuously improve workflow efficiency and documentation
• Pull and produce project and campaign performance reports as needed
• Campaign Planning & Orchestration
• Plan and execute multi-channel marketing campaigns across email, web, paid media, and CRM in alignment with business priorities
• Build and manage campaign workflows in marketing automation platforms (e.g., Eloqua)
• Coordinate campaign timing and messaging across internal stakeholders (product marketing, sales, channel marketing)
• Maintain campaign calendars, documentation, and process standards
• Monitor campaign performance and recommend optimizations based on engagement and pipeline impact
• Support dealer and field marketing teams with campaign assets, targeting lists, and reporting
  
  

What We’re Looking For

• Bachelor’s Degree
• Experience working in marketing automation and CMS platforms (e.g., Eloqua, Sitecore, or similar tools)
• Experience administering or heavily using project management/workflow tools (e.g., Wrike, Asana, Workfront, etc.)
• Strong organizational skills with attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Effective communication skills and ability to work cross-functionally
  
  

What Sets You Apart

• Experience in B2B marketing environments
• Familiarity with dealer or channel-based marketing models
• Experience supporting product launches
• Comfort working directly in CRM-integrated marketing systems
  
  

What Your Total Compensation & Benefits Package will look like:

Salary - $57,250 - $73,395 per year. Compensation depends on the selected candidate’s education and experience.

Relocation: This role may be eligible for relocation assistance.

World Class Benefits

• Competitive Salary
• Performance Bonus
• Generous Paid Time Off and 13 Paid Holidays
• Affordable Medical plans and no-cost Dental & Vision options
• 100% 401(k) match up to 6%
• Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability
• Tuition Assistance Program
• Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
• Recognition and Kaizen (continuous improvement) Reward Programs
• Meaningful opportunities for personal and professional development
• Best in class work culture!
  
  

Big Name | Big Opportunities | Life is Better at Toyota

Toyota Material Handling North America (TMHNA), the industry leader in forklift sales, comprises two main brands: Toyota Material Handling and The Raymond Corporation. We believe investing in the best people, products, and processes will fuel our future success, and we will always be driven by our foundational principles of “respect for people” and “continuous improvement”. With opportunities across North America, we are confident you will find the right position within TMHNA that can help you build a long, fulfilling career.

Learn more here: https://www.toyotaforklift.com/careers

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