Tourism & Marketing Coordinator

General Purpose

The Tourism & Marketing Coordinator is the first full-time support role for Visit Pecos and plays a key part in shaping the growth of Pecos as a tourism destination. This position combines marketing, communications, social media management, event coordination, and visitor experience development.

The Coordinator will support the Director across all core CVB functions, including digital marketing, brand storytelling, visitor engagement, event execution, partner relations, and day-to-day CVB operations. This role is hands-on, fast-paced, and foundational to building the Visit Pecos brand and elevating Pecos' position as a sports, heritage, and road‑trip destination.

Reporting Relationship

Reports to and is under the direct supervision of the CVB Director

Supervisory Responsibilities

None.

Essential Duties & Responsibilities

Marketing & Communications

• Write, proof, and edit website copy, blogs, newsletters, and marketing materials
• Manage updates to the Visit Pecos website (CMS), including events, attractions, hotels, and itineraries
• Develop and maintain content for social media platforms; create engaging posts, stories, and campaigns.
• Assist with media requests and basic PR tasks; support development of press releases and story pitches
• Maintain photo/video digital asset library
• Assist with the creation and distribution of marketing and communications collateral, swag, and printed materials
  
  

Social Media & Digital Content

• Plan, schedule, and monitor social media content across key Visit Pecos channels.
• Capture on-site photo/video content at events, partner businesses, and community activities.
• Track analytics and performance metrics to improve content strategy.
• Collaborate with the Director on digital ad campaigns and audience engagement efforts.
  
  

Visitor Experience & Community Engagement

• Support development and expansion of Pecos visitor experiences
• Assist with destination storytelling and wayfinding materials.
• Serve as a friendly and knowledgeable destination representative at events, conferences, and media opportunities
• Help build local partnerships with hotels, restaurants, attractions, and retail.
  
  

Event Support & Coordination

• Assist with planning and execution of tourism-related events including sports tournaments, festivals, placemaking activations, and community events
• Coordinate event logistics: vendors, volunteers, programming, schedules, and setup/breakdown.
• Provide on-site event presence for CVB-supported events, ensuring a positive visitor experience
• Maintain post-event data, feedback summaries, economic impact notes, and recaps
• Manage the Visit Pecos community events calendar.
  
  

Administrative & Department Support

• Support CRM data entry and updates.
• Assist with maintaining tourism databases, contact lists, partner information
• Assist with visitor center hospitality when needed (future function).
  
  

Complete all duties assigned by supervisor, keeps job site and work area clean, and must keep tools clean that are used in performing work. Provide backup to subordinate positions as needed.

Minimum Qualifications

• At least 1-3 years of experience in administrative, clerical, or customer service work is preferred.
• Ability to maintain professionalism, strong organizational and communication skills (both written and verbal), and a positive attitude when engaging with the public.
• Fundamental mathematical and office procedure skills, attention to detail, and the ability to work independently while collaborating with a team.
• Flexibility to work varied hours, including evenings and weekends, as needed for events.
• Proficiency in office software (Microsoft Office, Google Workspace) and basic computer skills.
• Ability to multitask, prioritize, and work independently in a fast-paced environment.
  
  

Education & Experience

• High School Diploma or GED required.
• An associate or bachelor's degree in business, hospitality, or a related field, preferred.
• Experience in event planning, tourism, or hospitality is a plus.
• OR any equivalent combination of training and experience.
  
  

Required Knowledge, Skills & Abilities

• Strong writing, editing, and proofreading skills
• Competency in social media management and digital storytelling.
• Knowledge of communication methods including written, oral, and visual media
• Familiarity with tourism, hospitality, or destination marketing a plus.
• Ability to multitask, prioritize, and adapt to rapid changes
• Excellent interpersonal and customer service skills.
• Basic project and event management competencies.
• Ability to work independently in a small-team startup environment.
• Microsoft Office proficiency
• Experience with social media tools (Meta Business Suite, IG/FB).
• Experience with CMS, CRM, or email marketing systems preferred
• Basic graphic design ability (Canva; Adobe Creative Suite is a bonus).
  
  

Tools & Equipment Used

This position utilizes a computer, tablet, smartphone, scanner, printer, copier, office phone, office machinery, and/or a vehicle.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

A complete range of movement/activity is required in the position including but not limited to balancing, carrying, climbing, crawling, grasping/handling/feeling, kneeling, lifting (up to 25 lbs.), listening, pulling or pushing, reaching, running, seeing, sitting, standing, stooping, walking, etc. Additionally, driving or riding in a vehicle, and flying in an airplane may be required.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. *

The typical work environment is an environmentally controlled business office with weekday hours in the range of 7 a.m. to 7 p.m., with the potential for earlier mornings, later evenings and weekends. There are occasions when, in order to perform your job, you may have to work in a confining space, dirty environment, extreme temperatures or weather conditions, air contamination (strong odors, smoke, etc.), improper illumination, noise, etc.

• Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.
  
  

Note: A class specification is a general listing of duties, responsibilities, knowledge, skills, and abilities required of an incumbent assigned to a particular class of work. There may be one or multiple positions assigned to a single classification; therefore, the class specification lists those work attributes that are common to every incumbent in the class.

The Town of Pecos City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.