Demo

Product Support Sales Representative

Towlift
Salt Lake, UT Full Time
POSTED ON 8/3/2026
AVAILABLE BEFORE 10/3/2026
 
Towlift!
Are you ready to elevate your career in a place that drives success? At Towlift, we’re not just about forklifts; we’re about fueling your passion for service and innovation. As a Product Support Sales Representative you’ll be at the heart of keeping industries moving, ensuring that businesses rely on Towlift with confidence. Join a team where your expertise is celebrated, your growth is prioritized, and your impact is undeniable. Let’s lift your career to new heights—because at Towlift, service isn’t just what we do; it’s who we are.
 
Under new ownership we are ready for major growth in the Rockies, we need
A sales representatives to join our team!
2530 W 1500 S Salt Lake City, UT 84104
$75,000- $90,000
 
 
Why join the Towlift team?
We offer: 
  • Medical, Dental, Vision, Supplemental, Life Insurance and Wellness programs
  • 401k with company match
  • 10 Paid Holidays
  • 15 days’ vacation
  • Training and development
  • Competitive pay
  • Uncapped commission
  • Referral program
  • Tuition Reimbursement
  • And so much more!
 
 
The Product Support Sales Representative identifies all prospects in an assigned territory, evaluating the resources needed to develop business relationships. They develop sales strategies, proposals, and forecasts, selling approved products and services. The Sales Representative works strategically with customers to provide solutions to meet their terminal tractor needs in specific regards to parts, service, and rental.
 
Job Duties:
  • Arranges appointments with customers which include pre-arranged appointments or cold calls.
  • Consistently works toward acquiring new business by generating leads, following up on them, and networking through current customers.
  • Engages customers by adapting to their buying style, incorporating proven sales techniques and a consultative approach to effectively demonstrate. 
  • Collaborates with other internal department staff members as needed, working closely with all company divisions to develop cross-selling strategies and ensure a great customer experience.
  • Maintains regular communication with the Service and Rental Departments to resolve and troubleshoot customer issues as quickly as possible.
  • Initiates and processes sales order in SAGE for part purchases.
  • Meets customer expectations for continued support and follow up after sales are final to include delivery of parts, signing of delivery report and rental contract, truck orientation, service schedules, etc.
  • Identifies equipment sale opportunities with customer base and logs information into Salesforce CRM. Meets with Sales Manager to review Sales Representative Scorecard each month.
  • Attends team meetings to review department goals and strategies as required.
  • Works with Sales Manager to develop annual sales goals and works toward meeting them.
  • Consistently monitors territory by making sales calls daily.
  • Uses Salesforce CRM to track daily customer interactions.
  • Maintains professionalism on the job at all times.
  • Is reliable and punctual in reporting for work as scheduled.
  • Performs other duties of a similar nature as required.
 
Qualifications:
  • High School Diploma or equivalent. Bachelor’s degree in business or related field preferred.
  • Two or more years of outside sales experience.
  • Valid Driver’s License and driving record acceptable to insurance company.
  • Proficiency in Microsoft Office Suite.
  • Ability to work independently and as a team 
  • Strong written and verbal communication skills with the ability to convey information to internal and external customers in a clear and concise manner.
  • Ability to develop relationships with customers. 
  • Minimal travel outside of territory (trade shows, training).
  • Smart dress and a professional appearance.
  • Experience selling heavy equipment preferred but not required
 
About Us:

It all started in 1965, when Gerald N. Cannon founded Towlift, Inc. as a Towmotor dealership in Cleveland, Ohio.
His goal? To build up a forklift dealership that makes a big difference in the customer's experience.
Gerald led Towlift to regional growth by staying focused on that goal for many years.
Following Caterpillar's purchase of Towmotor, Gerald moved the operation to a full-service facility, steadily growing it into one of the largest material handling dealerships in the eastern half of the United States.
The success of Gerald's business won many awards, such as Caterpillar Lift Truck Dealer of the Year and Inside Business Magazine's list of the top 90 companies in the Cleveland area.
Gerald was known for his charm, brilliant business sense, and inquisitiveness. He coined the phrase, "It's the dealer that makes the difference," Towlift's company slogan, which will live on in his memory.

 
 
Towlift provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
 
 

Salary : $75,000 - $90,000

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