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New Equipment Sales Representative

Towlift, Inc.
Colorado, CO Full Time
POSTED ON 9/11/2026
AVAILABLE BEFORE 10/10/2026
TOWLIFT needs A Experienced sales reps!

Salary plus commission - Colorado Springs area

$$80,000-$100,000

Are you ready to elevate your career in a place that drives success? At Towlift, we’re not just about forklifts; we’re about fueling your passion for service and innovation. As a Sales Representative you’ll be at the heart of keeping industries moving, ensuring that businesses rely on Towlift with confidence. Join a team where your expertise is celebrated, your growth is prioritized, and your impact is undeniable. Let’s lift your career to new heights—because at Towlift, service isn’t just what we do; it’s who we are.

Why Towlift?

  • Territory is Colorado Springs to Pueblo
  • Home office
  • Medical, Dental, Vision, Supplemental, Life Insurance and Wellness programs
  • 401k with company match
  • 10 Paid Holidays
  • 15 Vacation Days
  • Training and development
  • Competitive pay
  • Referral program
  • Tuition Reimbursement
  • And so much more!

The Sales Representative identifies all prospects in an assigned territory, evaluating the resources needed to develop business relationships. They develop sales strategies, proposals, and forecasts, selling approved products/equipment and services. The Sales Representative works strategically with customers to provide solutions to meet their material handling needs.

Job Duties:

  • Arranges appointments with customers which include pre-arranged appointments or cold calls.
  • Develops proposals in accordance with standards and presents them to customers, reviewing them in detail.
  • Engages customers by adapting to their buying style, incorporating proven sales techniques and a consultative approach to effectively demonstrate.
  • Collaborates with other internal department staff members as needed, working closely with all company divisions to develop cross-selling strategies and ensure a great customer experience.
  • Maintains regular communication with the Service Department to resolve and troubleshoot customer issues as quickly as possible.
  • Initiates and approves all documentation to complete sales orders.
  • Meets customer expectations for continued support and follow up after sales are final
  • Consistently works toward acquiring new business by generating leads, following up on them, and networking through current customers.
  • Meets with Sales/Branch Manager to review Sales Representative Scorecard each month.
  • Attends team meetings to review department goals and strategies as required.
  • Performs other duties of a similar nature as required.

Qualifications:

  • High School Diploma or equivalent. Bachelor’s degree in business or related field preferred.
  • Two or more years of outside sales experience.
  • Valid Driver’s License and driving record acceptable to insurance company.
  • Proficiency in Microsoft Office Suite.
  • Ability to work independently and as a team.
  • Ability to develop relationships with customers.
  • Minimal travel outside of territory (trade shows, training).
  • Experience selling heavy equipment

Salary average $70,000-80,000

About Us:

Family owned since the 1970's Towlift was previously known as FMH Material Handling Solutions. We are a large material handling multi brand dealer with locations in Denver, Albuquerque and El Paso. In 2022 we were acquired by GNCO Inc., a family owned company based in Cleveland.

Towlift provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Salary : $70,000 - $80,000

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