Item ID & Content Creation Specialist

Those individuals in the position of creating inventory items in our system report to the Director of Website 

Development and the Content Team Manager.  They are members of the Content Team. Item ID individuals will 

also interact with the Chief Marketing Officer when necessary. These individuals are responsible for entering items 

into our inventory database system known as Response, for all Tower trade names for the purposes of fulfilling 

orders as well as marketing in both print and digital media.

Responsibilities:

• Constantly monitor Item ID Inbox and fulfill all the Item ID entry requests from 
  • Sales staff in order to satisfy a pending order
  • New product entry to be featured on our websites from company executives as well as qualified individuals from various departments who are authorized to make such requests
  • Component inventory to be used in manufacturing 
• Create and import ongoing spreadsheets of items for: 
  • The purposes of loading product en masse as new items to Response (New Products Sheet) 
  • Updating existing products already in Response with the necessary information to put them on the web (Item Updates Sheet)
• Advocate from the customers perspective ensuring that all related product data - including descriptions, specifications, features, user manuals, product videos etc. - are accurately represented on our websites to best promote the marketed brand as compared to our competitors
• Work closely with all department heads to constantly improve our methods of both the actual work and communication between departments affected
• Maintain necessary relationships with suppliers and key supplier contacts to stay abreast of the latest product introductions as well as obtain the appropriate product content information to market products via Tower’s websites and print catalogs
• Maintain and amend all the necessary data as dictated by the daily, weekly and monthly reports emailed to both 
• Item ID and individually
• Regularly communicate with members of the Content & Marketing Teams to keep the “chain-of-entry” moving in a timely fashion (price updates, item cross sells, photography etc.)
• Make decisions on whether a product will appear on any of our websites and execute accordingly the steps to do so
• Double check all work including previously loaded items for accuracy and verify information appears properly on all websites
• Travel when necessary to key trade events
• Meet or exceed the goals outlined in the annual review process
• Perform testing of all new website changes prior to moving into production
• Assist as warranted with proofreading any print material such as catalogs and similar advertising material
• Attend all vendor training courses at Tower with the goal of finding additional information that will help enhance product descriptions as well as learn about new and discontinued products.
• Gain and maintain a solid understanding of the products we manufacture and sell to ensure they are filed in their proper Categories
• Work with SEO team to ensure we are using the proper keywords and phrases that best suit our rankings when creating information for the website
• Ability to write custom content and descriptive text for Products, Brands, and Category landing pages. This includes re-wording information provided by the manufacturers we carry
• Independently and accurately track your progress daily
• Able to communicate effectively and concisely via IM/DM, email, and telephone
• Proactively identify and suggest areas where we can improve department and interdepartmental efficiency, communication, collaboration, and processes

Skills Required / General: 

• Strong Data Entry Skills (Speed, Accuracy)
• Strong Attention to Detail
• Able to Prioritize Workload Efficiently
• Strong Time Management Skills
• Strong Communication Skills
• Strong Spelling and Grammar Skills
• Strong Working Knowledge of Windows Operating Systems and how to navigate efficiently
• Microsoft Excel Experience
• Internet Savvy (Web, Email, HTML, etc.)
• Resourceful & Self-motivated
• Flexible and Able to Pivot Without losing track of projects
• Team Focused & Orientated
• Willing to Offer Suggestions, Ideas, Improve Management of Data

Previous Experience a Plus: 

• Broadcast, Pro Audio, Pro A/V or IT Industry Knowledge
• Content Writing for Print or Web
• Search Engine Optimization Techniques & Best Practices 

*This job description is not designed to cover or contain a comprehensive listing of activities, duties or 

responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at 

any time with or without notice.