Broker Development Representative

About TouchCare:

At TouchCare, we are on a mission to simplify the healthcare experience for employees and their families. Through high-touch advocacy and personalized support, we help members navigate the complex world of healthcare with ease. Our sales and marketing teams play a vital role in expanding our reach — and that’s where you come in.

We’re looking for a motivated, strategic, and people-oriented Broker Development Representative (SDR/BDR) to join our growing team. In this role, you’ll be at the forefront of TouchCare’s growth, driving top-of-funnel activity, nurturing relationships with brokers, and turning leads into high-value opportunities for our sales team.

Prospecting & Lead Generation

• Identify and engage net new brokers through cold calling, email, social media, and industry events
• Qualify marketing-qualified leads (MQLs) and convert them into sales-qualified leads (SQLs)

Qualification & Discovery

• Conduct initial outreach to assess interest, fit, and potential
• Understand broker pain points and determine alignment with TouchCare’s solutions

Demo Scheduling

• Set up discovery meetings (“demos”) between qualified brokers and SSCs
•  Collaborate on messaging and meeting prep to ensure smooth handoffs

Lead Nurturing & Relationship Management

• Maintain ongoing contact with SQLs who aren’t yet ready to meet
•  Re-engage dormant broker relationships and keep TouchCare top of mind

Business Intelligence Gathering

•  Capture and share broker insights with Sales & Marketing to refine strategy and messaging
• Track all engagement in the CRM for visibility and alignment

Cross-Functional Collaboration

• Work closely with sales and Marketing to align outreach strategies and optimize broker engagement
• Share feedback and collaborate on campaigns, events, and outreach tactics

Revenue Contribution

• Drive qualified pipeline and influence company growth by fueling sales activity with high-quality leads
• Contribute directly to TouchCare’s revenue by generating SQLs that result in $200 in new annual revenue
• Track performance against KPIs and continuously look for ways to improve conversion rates

• A confident communicator who can clearly convey value, overcome objections, and build trust
• A self-starter with 2–5 years of sales or business development experience (B2B preferred)
• Experienced with the full sales funnel — from prospecting and qualifying to booking meetings
• Knowledgeable in CRM systems (Salesforce a plus) and adept at tracking key metrics
• Skilled at researching accounts, identifying decision-makers, and crafting personalized outreach
• Exceptionally organized and able to manage multiple initiatives and calendars simultaneously
• Passionate about helping people, building relationships, and making an impact
• Motivated by goals and performance metrics, with a history of meeting/exceeding targets
• Familiar with the benefits space or employee healthcare (a strong plus!)