RENTAL COMPACT CONSTRUCTION SPECIALIST

Job Summary
The Rental Compact Construction Specialist is responsible for driving rental revenue growth, improving fleet utili-zation, and expanding the customer base within targeted contractor segments. This role combines outside sales, account management, and operational coordination to deliver profitable rental solutions while supporting long-term customer relationships and rental-to-sale conversions.
This position reports directly to the Branch Manager and plays a key role in achieving branch revenue, utilization, and margin goals.
Duties and Responsibilities
• Increase rental revenue by developing new accounts and expanding existing customer relationships
• Identify and target contractors within key SIC segments, including excavation, concrete, landscaping, utili-ties, and municipalities
• Prospect and open new rental accounts
• Reactivate lapsed accounts (no activity in 36 months)
• Achieve or exceed monthly revenue targets
• Maintain strong jobsite presence by visiting active construction projects
• Provide customers with rate sheets, product recommendations, and timely follow-up
• Capture project timelines to identify future rental opportunities
• Monitor and actively manage fleet utilization to achieve utilization targets
• Promote underutilized equipment through targeted outreach, promotions, and bundled offerings
• Maintain strong awareness of rental rates, margin thresholds, delivery costs, and fleet availability
• Protect margins by minimizing unnecessary discounting and selling value (uptime, service, availability)
• Exemplify the Total Equipment Core Values: Teamwork, Excellence, Passion, Integrity, and Customer First
Required Skills and Abilities
• Develop working knowledge of compact construction equipment, including:

• Skid-steer loaders
• Compact track loaders
• Mini excavators
• Telehandlers
• Toolcats
• Attachments (augers, breakers, trenchers, etc.)
• Light compaction equipment
• UTVs
• Site technology/laser systems

• Confidently recommend equipment solutions based on customer needs
• Build and manage a target list of prospective accounts
• Maintain relationships with top revenue-generating customers
• Conduct regular account reviews and retention check-ins
• Identify long-term rental opportunities (30 days, seasonal, municipal contracts)
• Accurately log all calls, visits, quotes, and activities in CRM
• Report on performance metrics and activity levels
• Identify customers with high rental frequency or duration
• Refer qualified opportunities to sales for equipment purchase
• Support conversion strategy from rental to retail sales
• Coordinate with service and operations teams to minimize downtime and ensure equipment readiness
• Follow all rental standard operating procedures (SOPs)
• Partner with branch leadership to align on utilization and revenue goals
• Able to work with a wide range of personalities in a courteous and professional manner
 

Education and Experience
• 2 years of experience in equipment rental, construction sales, outside sales, or related field preferred
• Strong knowledge of construction equipment and jobsite applications preferred
• Proven ability to prospect, build relationships, and close sales
• Self-motivated with strong organizational and time management skills
• Ability to work independently in a fast-paced, field-based environment
• Valid driver’s license and ability to travel locally for jobsite visits
• Bachelor’s Degree in Business Management preferred or minimum of 5 years of experience in the com-pact equipment industry.
Physical Requirements
• Must be able to bend, stretch, kneel, stand, lie, and squat to perform repairs and inspections.
• Must be able to lift and pull 40lbs regularly and up to 100lbs occasionally.
• Manual dexterity and physical strength necessary to operate tools or make adjustments and repairs.
• Must have visual acuity to inspect equipment and identify defects.
• Must be able to hear well enough to test sounds and identify functioning level of equipment.
• Must be able to perform the physical duties of the job.
• Must be able to traverse the various terrain of the grounds and facilities

Salary : $45,000 - $65,000