Visual Merchandising Manager

SUMMARY:

The Visual Merchandising Manager joins the iconic resort apparel brand group TR Retail LLC. as a key cross-functional leader responsible for aligning visual merchandising, store operations, and sales performance across two distinct brands with a primary focus on Neighbor Island store locations. This field-based role serves as the visual merchandising lead through creative expression, strategic planning, and hands-on leadership and directly manages the Visual Merchandising (VM) team for all physical locations, ensuring executional excellence and consistent brand-right experience that supports overall business objectives. Additionally, this role plays a critical part in ensuring Neighbor Island store locations deliver exceptional client experiences and strong commercial results. While this role does not oversee store leadership and teams directly, it functions with a clear ownership mentality, leading through influence, fostering alignment, and empowering store teams to strive for optimal performance.

The Visual Merchandising Manager holds complete ownership and accountability for visual merchandising function, working in close partnership with the Director Retail & eCommerce Operations and Brand Directors, and Merchandising teams. In the field, the role collaborates directly with store leadership to support day-to-day business needs, ensuring alignment between brand vision and store execution. Additionally, the position serves as a key advocate for store teams elevating field operations in coordination with the Director, Retail & eCommerce Operations and District Manager (Oahu) to drive results and elevate the overall retail experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Visual Merchandising & Brand Execution

• Act as a strategic partner in planning and executing seasonal campaigns and product releases, working cross-functionally to develop visual strategies, timelines, and presentation principles that support the GTM strategy
• Lead the execution of visual merchandising guidelines across all brick & mortar locations, creating standards and holding accountability directly or indirectly through the Visual Merchandiser to ensure proper brand implementation
• Collaborate closely with creative, marketing, and merchandising teams to localize visual merchandising directives
• Communicate visual directives clearly and effectively to store teams and visual merchandisers, providing context, guidelines, and follow-up to ensure understanding and proper implementation
• Regularly assess store environments to identify opportunities for elevated product storytelling including but not limited to signage, props, campaign assets, and promotional materials
• Directly manage the VM team, providing coaching, development, and oversight to ensure consistency, brand alignment, and to bring conversion-driving solutions to life

Field Operations & Store Support

• Serve as a key business driver and first point of contact for Neighbor Island store leaders and teams, supporting day-to-day operations
• Support teams during peak moments – floor sets, high impact time periods, product launches, and scheduling challenges
• Identify process gaps, resources needed, or local opportunities and partner with the Director, Retail & eCommerce to execute on objectives
• Maintain visual and operational standards through regular store visits, floor walks, and building of action plans for store specific results

Business Performance & Driving Initiatives

• Monitor store performance trends, assortment opportunities, and store feedback to build and prioritize initiatives around basic KPIs such as driving traffic, converting transactions, or building average order value
• Collaborate with store leaders and landlord representatives to partner on marketing opportunities, traffic driving initiatives, and brand awareness campaigns
• Use sales and product data to impact visual presentations and storytelling, working directly with the store teams on the floor to review quantitative and qualitative information to boost overall awareness and sales
• Monitor store associates’ sales and contributions, making recommendations to enhance personal performance
• Lead and coach store teams to participate in company objectives such as loyalty and clienteling programs. Assess engagement and outcomes for further growth and traction

This description reflects the key responsibilities but is not intended to be all-inclusive. The role may evolve and include additional duties and responsibilities as assigned to meet the shifting needs of the organization.

HOW TO BE SUCCESSFUL IN THIS ROLE:

• Think like a client. Anticipate needs and create displays that feel personal to the brands, relevant, and timely while considering the client experience in each physical store.
• Lead with strategy and creative agility. Balance brand and business. Be both a storyteller and a tactician, building emotional connections while driving measurable results. Understand the big picture and bring it to life with visual storytelling and high-level execution.
• Communicate with clarity and purpose. Deliver expectations, ensure consistency, and be reactive to feedback.
• Plan ahead, stay flexible. Anticipate needs, use tools to stay on track, communicate updates, and pivot/realign as reality hits.
• Pay attention to the details. Success will come from a deep understanding of everything that influences client experience and drives business results – from product placement and team strengths to daily traffic patterns and in-store behaviors.
• Own your outcomes. Take initiative, hit deadlines, follow through from concept to execution. Celebrate successes and rebound when needed while driving a culture of learning and constant improvement.

WORK ENVIRONMENT & SCHEDULE:

• This role is a field-based role requiring regular travel to stores and the corporate office with monthly or bi-monthly Neighbor Island store visits.
• The typical schedule is Monday – Friday during store operating hours which vary by location. Schedules may also require early mornings, late nights, or weekends based on floor changes, product launches, peak time periods, or special projects. Remote office work can be done before store operating hours.
• The candidate should be comfortable working in a fast paced, multi-faceted department that is results-driven with shifting priorities.
• Must be comfortable with an ever-adaptive, fast-paced retail store environment, while stores may be open and active.
• Physical demands are part of the role, including being on your feet for long periods of time, climbing on ladders, or moving mannequins and fixtures.

QUALIFICATIONS:

Required:

• 3-5 years of experience in leading visual merchandising principles and field execution
• Valid driver’s license with reliable transportation
• Proven success managing or influencing visual standards across multiple store locations or a diverse range of brands/campaigns
• Strong understanding of visual storytelling, product placement strategy, and retail client experience
• Exceptional time management and organizational skills with the ability to manage multiple projects and priorities
• Strong communication & influencing skills with the ability to motivate and guide store teams and VM through clear direction and partnership
• Basic proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Teams)

Preferred Qualifications:

• Experience supporting multiple locations
• Background in fashion, lifestyle, or specialty retail environments
• Understanding of retail KPIs and how they connect to sales performance
• Experience supporting new store openings, events, or other projects

PHYSICAL DEMANDS:

• Ability to sit for extended periods of time
• Ability to stand for extended periods of time
• Ability to stand, walk, bend, kneel, squat, stoop and or twist
• Ability to grasp, push, pull, reach and manipulate objects with right/left hand(s)
• Ability to turn, bend with some twisting
• Ability to lift 25 pounds occasionally for materials, displays, or event set-up
• Capability to travel occasionally – locally, interisland, or nationally

SALARY: $60,000 - $75,000

BENEFITS:

• Paid time off
• 401(k)
• Medical/Prescription/Drug/Vision insurance
• Group Life insurance
• Ability to enroll in supplemental insurance through AFLAC
• Employee Discount
• Referral program
• Bereavement Leave
• Other benefits as outlined in the Employee Handbook

COMMENTS:

Employment at Tori Richard, Ltd. is on an “at will” basis, which means that either the Company or the Employee may terminate the employment relationship at any time for any reason. Nothing in this document alters this “at will” agreement. The Company reserves the right to revise the job description on the basis of the needs of the business. Applicants have rights under Federal Employment Laws , see Family and Medical Leave Act (FMLA) Poster ; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.