Digital Marketing Consultant

TorchLight seeks an experienced Digital Marketing Consultant (Long-term contract) to help evaluate, optimize, and execute the marketing efforts of our hospitality client based in Baltimore, MD. This senior-level role will focus on assessing current strategies, analyzing paid media performance, and recommending improvements across digital channels to build a strong foundation for growth—including laying the groundwork for a future customer loyalty program.

Location:

Hybrid with 4 days per week onsite

Employment:

Long-term contract. Full-time (~35 hours per week) with a suite of benefits available

Responsibilities

• Assess current digital marketing strategy and execution across paid media, social, and email; provide actionable recommendations for improvement
• Develop frameworks and processes to analyze paid social/media spend, performance, and results—enabling comparisons across venues and business units
• Review demand generation efforts across multiple offerings; recommend and execute optimizations to strengthen results
• Evaluate reporting processes and campaign performance; recommend and implement ROI-driven strategies
• Partner with senior leadership and cross-functional teams to align recommendations with broader business goals
• Establish the foundation to launch a customer loyalty program, including identifying key requirements, technology considerations, and engagement strategies
• Take a hands-on approach in campaign execution, not only advising but also implementing key initiatives as needed

Skills & Experience

• 8 years in digital marketing, with at least 3 years in hospitality, entertainment, events, or food & beverage preferred
• Proven experience building or optimizing paid media reporting/analysis processes across multiple brands, venues, or business units
• Strong analytical skills with ability to translate performance data into actionable insights
• Track record of developing and executing campaigns across paid media, social, and email
• Excellent communication and presentation skills; able to advise senior stakeholders and influence decision-making
• Background managing multiple brands or working in fast-paced, entrepreneurial, or agency environments a plus
• Knowledge of a multi-site/distributed business environment across regions is important
• Bonus: Experience with loyalty program strategy, CRM, and customer journey mapping