What are the responsibilities and job description for the Senior Specialist, Market Insights position at Torani?
Senior Specialist, Market Insights
At Torani, understanding people helps us identify what’s now and what’s next, inspire beverage innovation, and create meaningful value for our retail and foodservice customers. As we continue to grow our leadership in beverage customization and beverage culture, we’re looking for a curious, collaborative insights professional who can help turn consumer understanding into better business decisions.
In this role, you’ll partner with Marketing, Sales, R&D, Innovation, Category, and Customer teams to understand business needs and execute consumer research that helps answer key questions. You’ll help design and field research, manage projects and external partners, analyze data, and turn what we learn into clear stories that support innovation, customer growth, and Torani’s broader business priorities.
Why You’ll Love Working Here: At Torani, we flavor more than just drinks – we flavor lives. We’re a Certified B Corporation committed to shared success, and that means everyone here plays a meaningful role. You’ll be empowered to grow, try new things, and help others thrive.
SUCCESS FACTORS (FIRST 12–24 MONTHS)
- Research & Insights Partner: You’ve become a reliable partner to teams across Marketing, Sales, R&D, Innovation, and Category. You understood the business questions behind research needs and collaborated with stakeholders to develop the right approach. You’ve designed surveys and discussion guides, coordinated external research partners, managed timelines, monitored quality, and synthesized findings into clear insights that supported informed decisions.
- Insight Storyteller: You’ve helped make consumer learning easy to understand and use. Through thoughtful analysis and engaging presentations, you translated data and research findings into clear takeaways that answered business questions and helped teams understand what matters most.
- Customer & Cross-Functional Partner: You’ve built strong working relationships across the organization and contributed insights to customer-facing conversations. You helped develop presentations and stories that brought consumer behavior, beverage trends, and category opportunities to life for our retail and foodservice customers, strengthening Torani’s value as a business partner.
- Beverage Culture Scout: You stayed close to changing consumer behaviors, beverage trends, competitive activity, and emerging research methods. You shared relevant learning across the business and helped teams identify opportunities that informed innovation, commercialization, and customer growth.
- Have Fun: You contributed to a positive, collaborative team culture and helped make Torani a great place to work.
What You’ll Bring:
- 5 years of experience in Consumer Insights, Market Research, Shopper Insights, Customer Insights, or a related analytical role.
- Advanced proficiency with PowerPoint and Excel, online research tools (e.g. Attest, Cleria, Ideally, Qualtrics, Quantilope, Pogo, Suzy) and data visualization tools preferred.
- Experience designing and executing qualitative and quantitative research, including surveys, focus groups or interviews, and concept or product testing.
- Strong questionnaire and research design skills, with the ability to translate business questions into effective research.
- Curiosity about consumer behavior, beverage trends, and emerging foodservice and retail opportunities
Why People Love Working Here: At Torani, we flavor more than just drinks – we flavor lives. We’re a Certified B Corporation committed to shared success, and that means everyone here plays a meaningful role. You’ll be empowered to grow, try new things, and help others thrive.
Why Torani
- Become an owner: Every regular team member participates in Torani’s Employee Stock Ownership Plan (ESOP), giving you the opportunity to share in the long-term success you’re helping create. Profit Sharing, an annual bonus, and a 401(k) company match are just a few of the additional ways we celebrate and reward that success together.
- Growing with purpose: For more than 35 years, Torani has grown year after year. That growth creates opportunities to build new skills, work with new technologies, and take on new challenges to keep building our business.
- Better together: We work across teams, solve problems together, and support one another through both successes and setbacks.
More to Love
- Healthcare that’s fully covered: We pay 100% of medical, dental, and vision premiums for our team members.
- Celebrate together: From Company Day and cultural heritage celebrations to team lunches and milestone celebrations, we make time to connect and celebrate.
- The perks are pretty delicious: Enjoy unlimited Italian sodas, flavored lattes, and plenty of opportunities to taste the products we’re creating together.
- And, of course, the essentials: Competitive pay, paid time off, and a comprehensive benefits package to support you.
Work Location: San Leandro, Hybrid, 3 days on site and option for 2 days work from home.
Salary Range: $100,854 - $112,061
Salary : $100,854 - $112,061