Specialist, Sales Business Planning

As Torani continues its journey toward $1B by 2030, strong sales planning, accurate forecasting, and scalable processes are more important than ever. We are looking for a Sales Business Planning Specialist who is excited to build the foundation for how our Sales team plans, operates, and grows. In this role, you will partner closely with Sales, Demand Planning, Finance and cross-functional teams to create structure, improve processes, and provide the insights that help our team succeed with key partners.

This opportunity is ideal for someone who enjoys connecting data, processes, and people to improve how work gets done. As Sales Business Planning Specialist, you will help facilitate how sales forecasting, demand planning alignment and business planning processes come together to help the sales team deliver amazing service to our customers. You’ll play a key part in supporting Foodservice strategic accounts by providing insights, planning, support and visibility into performance and opportunities. You will work cross-functionally with Marketing, Demand Planning, Customer Service, and Sales to improve forecasting accuracy, maintain reliable sales data, support planning cycles and drive consistency across tools and processes.

At Torani, we flavor more than just drinks – we flavor lives. We’re a Certified B Corporation committed to shared success, and that means everyone here plays a meaningful role. You’ll be empowered to grow, try new things, and help others thrive.

SUCCESS FACTORS (FIRST 12–18 MONTHS)

• Sales Planning & Forecasting Partner: You’ve improved our forecasting process for Key Foodservice customers by bringing greater visibility, consistency, and accuracy to sales planning. On a weekly basis, you analyze sales performance, customer, and channel trends, and identify variances to plan. Through reporting, data analysis, and close collaboration with Sales and Demand Planning, you help improve forecast accuracy, challenge planning assumptions, and provide actionable insights that drive informed business decisions. Your work ensures forecasts are well-supported, transparent, and aligned with customer plans, business objectives, and supply planning assumptions.
• Strategic Account Planning Partner: You’ve strengthened partnerships with our Key Foodservice accounts by providing the Sales team with actionable insights, reporting, and visibility into customer performance, risks, and growth opportunities. You support the Sales team in key customer meetings by presenting business insights, performance trends, and growth opportunities that bring value to our customers. Through data analysis, reporting, and clear communication you help translate account strategies into actionable plans supported by reliable data and effective planning processes. As a result, the Sales team is better equipped to make informed decisions, identify growth opportunities, and deliver value-added insights that strengthen customer partnerships.
• Strategy & Insights Partner: You’ve improved the quality of sales planning and decision-making by providing timely insights into customer performance, channel trends, growth opportunities, and business risks. Through analysis of sales data, customer trends, market dynamics, and key performance metrics, you identify opportunities to accelerate growth and proactively address potential challenges. You create reporting and business insights that support sales planning, forecasting, customer strategy discussions, and leadership reviews, enabling teams to make informed decisions and focus on the initiatives that will have the greatest impact on the business.
• Process & Continuous Improvement Driver: You’ve established more consistent and repeatable ways of working across the Sales organization by identifying opportunities to streamline processes. You proactively develop and maintain standard operating procedures (SOPs,) document key business processes, and create scalable practices across sales planning, forecasting, reporting, and data management. You also help improve the structure, tools, and processes used to support annual sales planning, customer planning, and business review meetings, improving team alignment. Gaps in existing ways of working are identified due to your collaborative exchanges with the team and you’ve helped implement solutions. Your efforts strengthen operational discipline, reduce reliance on institutional knowledge, and build a solid foundation to support the continued growth of the Sales organization.
• You Bring Fun!: You remind us that success isn’t just about what we achieve – it’s how we feel doing it, and you make sure it’s fun along the way.
  
  

What You’ll Bring:

• 3–6 years of experience in Sales Planning, Sales Operations, Business Planning, Analytics, or related commercial support roles (CPG or food service preferred)
• Experience working with sales forecasting, reporting, and business analysis
• Strong Excel and data management skills; experience with Salesforce or CRM systems preferred
• Effective communication and collaboration skills across cross-functional teams
• Based in San Leandro, CA with hybrid in-office schedule
  
  

Salary Range: $90,220 - $100,244