VP of Growth

TOPO DESIGNS

Vice President of Growth

Denver, CO  |  Full-Time | Hybrid  

About Topo Designs

Topo Designs is a Colorado-based outdoor lifestyle brand built on the belief that the outdoors should be accessible, functional, and fun. Founded in Fort Collins in 2008, we design gear and apparel that works as hard in the mountains as it does in the city — and we've built a fiercely loyal community around that ethos. We're a brand with genuine soul, strong product, and serious momentum. Now we're looking for the right leader to drive the next chapter of growth.

The Opportunity

We're hiring a Vice President of Growth to lead the direct to consumer revenue channel — owning the strategy and execution of e-commerce, digital advertising and marketing. This is a high-impact executive role reporting directly to the President and sitting on the leadership team. You'll shape where Topo Designs goes next, and you'll have the team and resources to take it there.

What You’ll Own

Sales Channels & Revenue Strategy

• Own P&L responsibility across all ecommerce channels — with direct to consumer channels leading the company’s growth engine
• Set revenue targets and build the strategy and operational plans to hit them.
• Identify new digital revenue opportunities: new channels, markets, or category expansion.
• Lead and develop a high-performing ecommerce revenue acquisition team.

E-Commerce & Digital Marketing

• Drive scalable, profitable growth in direct to consumer ecommerce — our highest-priority and fastest-growing channel.
• Own all digital marketing: paid social, paid search, email/SMS, SEO, affiliate, and influencer.
• Oversee the full digital customer experience from first touch through retention and loyalty.
• Lead data-driven decision-making with rigorous attention to CAC, LTV, ROAS, and conversion metrics.
• Champion digital innovation: test new platforms, formats, and growth levers with speed and discipline.

Marketing Execution

• Partner with the President (Brand Steward) to translate brand strategy into measurable customer acquisition, retention, and revenue growth initiatives.
• Lead execution of product marketing, seasonal campaigns, product launches, and promotional calendars across all customer touchpoints.
• Develop and execute integrated demand generation strategies that drive traffic, conversion, customer acquisition, and revenue growth across digital channels.
• Own digital marketing performance, including media spend, campaign optimization, ROAS, conversion metrics, and customer acquisition costs.
• Direct content, social, influencer, and community programs to support product awareness, customer engagement, and revenue objectives.
• Establish campaign measurement, testing, and reporting disciplines to continuously improve marketing effectiveness and acquisition performance.
• Partner with Product, Sales, and Operations to align inventory, product priorities, and marketing investments with revenue opportunities.
• Build and manage the marketing operating cadence, budget, agency relationships, and performance reporting required to achieve growth targets.

What We’re Looking For

Required Background & Experience

• 10 years of progressive leadership experience in performance-based digital revenue acquisition and/or sales roles that are tightly integrated with digital-led acquisition strategies.
• Demonstrated track record of driving significant, measurable e-commerce growth — ideally in a product-driven or lifestyle brand.
• Deep expertise in performance digital marketing: paid social, paid search, SEO, CRM/email, and analytics.
• Experience in the outdoor, apparel, footwear, or adjacent lifestyle/consumer product space strongly preferred.
• Strong understanding of brand-building and the intersection of brand equity and revenue performance.
• Experience building and leading cross-functional teams at a senior level.
• Data-fluent: comfortable with dashboards, attribution modeling, and making decisions from complex data sets.

Who You Are

• A builder and an operator — you can set the strategy and roll up your sleeves to execute.
• Energized by the opportunity to drive significant profitable growth
• A steward of the business who is comfortable with metrics and accountability
• Commercially sharp and creatively intuitive — you understand the intersection of performance-based marketing and brand-building.
• Collaborative and direct — you earn trust through results and relationships, not titles.
• Comfortable in a fast-moving, entrepreneurial environment where speed and adaptability matter.
• Genuinely connected to the outdoors and the lifestyle Topo Designs represents.

Compensation & Benefits

• Competitive executive compensation commensurate with experience. Salary range: $165/yr-$180k/yr
• Full benefits: medical, vision.
• Generous employee product discount and gear stipend.
• Unlimited FTO and a culture that respects time outside.
• Based in Denver, CO — hybrid schedule available.

To Apply

Send a resume and a brief note on why Topo Designs and why now to careers@topodesigns.com. We review every application and respond to all candidates. No recruiters, please.

Topo Designs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary : $165,000 - $180,000