What are the responsibilities and job description for the Search Engine Optimization Specialist position at Topify.ai?
Topify.ai · San Francisco · Full-time · Hybrid/Onsite**
About Topify.ai
Topify.ai is building the world’s first AI Visibility OS, helping brands win across AI-native search engines (ChatGPT, Gemini, Perplexity, Claude, etc.).
We work with agencies, enterprises, and AI-native companies — backed by top-tier U.S. investors.
We operate fast, test aggressively, and love people who think like hackers and ship like builders.
Role Overview
We’re looking for an AI Search & SEO Specialist who blends:
- Traditional SEO fundamentals
- Black-hat white-hat experimentation
- AI-native search optimization
- Technical curiosity & tool-building mindset
- Agency-style client communication skills
If you love running experiments, reverse-engineering ranking mechanics, talking to clients, and building tools to automate your ideas — this role is for you.
What You’ll Do
AI Search Optimization
- Design and execute optimization strategies across AI-native search engines.
- Analyze prompt-level visibility and ranking patterns across ChatGPT/Gemini/Perplexity.
- Build structured content that influences LLM retrieval and ranking.
SEO Strategy & Experimentation
- Run aggressive SEO/AI-search experiments (white hat gray hat black hat).
- Test high-velocity hypotheses and measure impact.
- Build repeatable frameworks for visibility, indexing, and content structuring.
Tooling & Automation
- Use and experiment with every possible AI tool to find advantages.
- Build small internal tools/scripts to automate workflows (Python/JS ideal).
- Work with engineering to integrate new findings into Topify’s product.
Client-Facing Work（Agency DNA）
- Act as the SEO/AI-search consultant for brands and agencies.
- Understand client goals, propose strategies, deliver insights.
- Present results clearly, build trust, and handle ongoing communication.
Cross-Functional Collaboration
- Partner with PM/Design/Eng to shape our GEO playbooks and ranking systems.
- Contribute to product improvements, keyword frameworks, visibility dashboards.
Requirements
Must-Have
- 2–6 years SEO experience（agency background strongly preferred）
- Hands-on experience with technical SEO, content optimization, and link strategies
- Familiarity with white-hat, gray-hat, black-hat practices
- High experimental energy — loves testing, measuring, iterating
- Strong client communication and service mindset
- Comfortable using AI tools daily（LLMs, automation tools, scraping tools）
- Tech-savvy; enjoys researching new software and building small scripts
- Fast learner, strong problem-solving ability
Nice-to-Have
- Computer science or engineering background
- Ability to code small internal tools（Python/JS/Scrapers/API scripts）
- Experience with visibility analytics platforms or MarTech stacks
- Prior AI search or LLM-based optimization experience（huge plus）
- Agency-side client-facing experience（huge plus）
Why Join Topify.ai
- Shape the rules of a brand-new field: GEO (Generative Engine Optimization)
- Work directly with founders; your experiments shape the product
- Zero bureaucracy, ultra-fast iteration culture
- High autonomy, high visibility, high impact
- Competitive salary meaningful equity
- Opportunity to grow into Lead SEO / Head of AI Search