NA Digital Channel Marketing Specialist, Target/Walmart

tonies is the world's largest interactive audio platform for children with more than 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we're shaping the future of play, learning, and imagination.

We’re looking for a dynamic and digitally-savvy Channel Marketing Specialist to drive strategic marketing initiatives across our partner ecosystem. In this role, you'll be responsible for developing and executing high-impact digital marketing campaigns that support our channel partners by generating acquisition, increasing retention, and accelerating revenue growth. You’ll collaborate closely with sales, partner managers, and digital teams to deliver co-branded programs, scalable assets, and data-driven insights that make a real difference. Digital proficiency in Walmart Connect self service tools and Roundel Media services is required. Travel requirements are expected to be 20%, MUST BE BASED WITHIN 2hr DRIVE OF MINNEAPOLIS, and the role reports to the Director, Retail & Trade.

Duties/Responsibilities:

● Develop and execute channel marketing strategies with a heavy focus on digital—Onsite display, product, and brand sponsored ads. Offsite display that drives back to retailer brand pages and product shelf.

● Design and manage joint marketing campaigns with partners that drive awareness, engagement, acquisition and retention.

● Own the creation of digital enablement assets for partners, including toolkits, landing pages, email templates, and social copy.

● Leverage marketing project management platform (Asana, Confluence, etc) to keep projects organized and visible to cross function partners and Leadership.

● Collaborate with channel partners and ecommerce teams to enhance digital brand pages and product detail pages (PDPs), ensuring content accuracy, visual consistency, and alignment with brand standards. Use performance analytics and PDP score data to identify optimization opportunities that improve search visibility, engagement, and conversion rates across partner platforms.

● Analyze campaign performance using key metrics and provide actionable insights for continuous improvement. Work with the internal digital team on best practices and actionable key word combinations.

● Work closely with product marketing to align messaging, positioning, and content with digital partner initiatives.

● Ensure brand consistency across all digital partner communications and platforms

• Project Management: Work closely with the Retail & Trade team on various retail projects, overseeing each from inception to completion. Ensure seamless execution and integration across all marketing activities.
• Program Development & Execution: Assist the Trade Marketing team in developing and executing retail programs while briefing Sales on our integrated marketing strategies across multiple media and marketing channels.
• Project Organization: Plan, execute, and recap projects and programs cross-functionally. Maintain accurate records and documentation of progress using Asana or similar project management tools.
• Creative Coordination: Support creative requests and provide feedback. Ensure cohesive integration of marketing activities across all channels. Bring a creative eye to the process for efficient briefing and execution.
• Data Analysis: Collect and analyze data on program performance. Prepare detailed reports to assess effectiveness and identify areas for improvement.
• Retail Program Coordination: Manage logistics for products and displays at events and various retail programs.
• Travel: Ability to attend various events, go in office for retail meetings for onsite set up/coverage and additional hands-on support
• Partnership Support: Assist in executing Trade Marketing programs for key partnerships, including retailers, licensors and various events.

Qualifications:

• Digital excellence in Walmart Connect self service tools and Roundel Media services
• MS Office & Google Suite Proficient (Excel & Google Sheets intermediate)
• Outstanding organizational skills and cross functional communication
• Proficiency in PM tools (Miro, Asana, Wrike, Cross cap, etc)
• Exceptional Time Management and flexibility a must

● A bachelor’s degree and minimum of 3 years in a marketing role

● Exceptional organizational abilities with a keen attention to detail and design

● Capable of managing multiple projects simultaneously with efficiency in time management

● Strong computer skills, including experience with Google Suite, Slack, and Asana or similar project management systems

● Ability to collaborate effectively, take direction, and work independently

● Passion for Retail: Genuine interest in retail and enthusiasm for supporting a growing brand in the U.S. market.

● Candidates with experience with/at Target and Walmart is required

How to apply

If this job is interesting to you and you wish to be considered, interested candidates are invited to submit their application here on LinkedIn and then email us.recruiting@tonies.com and submit a resume and a cover letter detailing a thoughtful response to these two prompts:

• Thinking about the attitudinal mindsets below, why are you the right person for a growth company like tonies right now? (250 words or fewer)
• Describe a specific digital campaign you managed where performance needed improvement. What tools or platforms did you use to identify issues, what exact changes did you make, and how did those actions influence key metrics?

Only select candidates will be contacted.

Mindset

This new team member will have the mindset to: Leave a thumbprint (ownership mentality, not ego-driven but results driven), Speak the truth (have the hard conversations), Give Energy (positive attitude, solution-oriented), Collaborative-Spirit (contribute everywhere, not just in their department/silo, want each other to succeed), and Scrappy Mentality (can adapt to the tools and situation and find solutions, while working towards consistency won't shut down when things change, able to pivot with good info).