What are the responsibilities and job description for the Programmatic Campaign Manager position at Tonic3?
Programmatic Campaign Manager
Position Overview: The Programmatic Campaign Manager is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of programmatic media investments within an in-house programmatic media team. Reporting to the Group Manager, Lead Programmatic Media Strategist, you will focus on day-to-day campaign management, safeguarding our client’s brand while contributing to business outcomes and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence.
Location: Irving, TX (Hybrid: 3 days per week in the office, 2 days remote).
What You’ll Do:
- Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across DSPs (including hands-on execution in DV360), implementing campaign architectures, bid strategies, and optimization techniques.
- Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and analyze metrics (including supply path optimization and media quality indicators). Generate performance reports and provide actionable insights.
- Platform & Tool Utilization: Utilize AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting while assisting in the evaluation of new media solutions and features.
- Vendor & Team Communication Support: Support day-to-day communication with core programmatic vendors and technology partners to ensure smooth campaign operations.
- Cross-Functional Collaboration: Collaborate with agency partners and internal cross-functional teams (creative, analytics, tech) to ensure seamless execution and alignment with overall marketing objectives.
- Operational Adherence & QA: Adhere to established governance frameworks, perform meticulous QA checks on campaign setups/tracking, assist with documentation, and support billing reconciliation processes.
- AdTech Support & Innovation: Contribute to the research, application, and discussion of new and emerging programmatic technologies.
Who You Are:
- 2–5 years of progressive hands-on experience in programmatic media execution and optimization (client-side, publisher-side, or agency-side).
- Bachelor’s degree required.
- DSPs & Platform Expert: Strong hands-on experience running campaigns in DV360 is required. Experience with Amazon DSP and Yahoo DSP is a plus.
- AdTech/MarTech Foundational Knowledge: Solid understanding of DSPs, SSPs, ad serving, audience management tools, web analytics, identity solutions, and privacy-first advertising.
- Analytical & Detail-Oriented: Strong analytical skills with the ability to interpret data, identify performance trends, and manage multiple priorities in a fast-paced environment.
- Collaborator & Learner: Good communication and organizational skills, proactive attitude, and an eagerness to stay updated on the evolving digital media landscape.
Why Join Us?
- ⚕️ Comprehensive Medical, Dental & Vision Coverage
- 🏝 Generous Paid Time Off – Vacation, Sick Days & Holidays
- 🤲 16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community
- 💻 All the Equipment You Need to Do Your Best Work
- 🧠 Ongoing Learning & Development with a Dedicated Training Budget