Social Media Manager

***This position location is flexible to work at our Corporate Headquarters office in Ithaca, NY, or Batavia, NY, Brewster, NY or Wyomissing, PA. Selected candidate must be able to work in the office two (2) days a week.***

As part of the Marketing Team, the Social Media Manager will be responsible for leading and overseeing the development and implementation of comprehensive social media strategies to enhance brand visibility, engagement, and traffic across all platforms. This role requires a visionary leader with exceptional strategic, leadership, and communication skills, a deep understanding of social media trends and technologies, and extensive experience in the banking industry. 

• Develop and execute high-level social media strategies that align with the company's goals and objectives, driving traffic, brand awareness, and supporting strategic initiatives. 
• Create, lead, and execute -quality content (text, images, video) tailored for each social media platform. 
• Lead and mentor a social media team – foster a collaborative and innovative work environment. Set performance objectives, conduct regular reviews and provide professional development opportunities for team members- preferred language: Mentor a social media committee – foster a collaborative and innovative work environment. Set performance objectives, conduct regular reviews and provide professional development opportunities for team members.
• Oversee the management of the content calendar, content deliverables, and maintain all social network accounts and communications on platforms. 
• Collaborate with external vendors and partners to drive social media strategy. 
• Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner. 
• Work closely with the digital marketing team to ensure cohesive strategy, messaging, and branding across all channels. 
• Demonstrate a deep understanding of the brand, visual identity, and target audience within the banking industry. 
• Stay up to date with the latest social media trends, tools, and best practices to keep Tompkins Financial at the forefront of digital marketing. 
• Analyze data and performance metrics, update the team on performance, and optimize strategies and content accordingly. 
• Provide guidance and training to internal teams on social media best practices and tools. Leverage expertise to help other teams and partners understand social’s role and impact, provide proactive and reactive counsel to stakeholders as needed. 
• Represent the company at industry events, conferences, and in media engagements. 
• All other duties as assigned. 

• Bachelor’s degree in Marketing, Communications, or a related field; MBA or advanced degree preferred. 
• Minimum of ten (10) years of experience in social media strategy and management, with significant experience in the banking industry. 
• Team leadership – preferred experience of 5 years
• Proven track record of developing and executing successful social media campaigns at an executive level. 
• Strong understanding of social media platforms, including Facebook, X (formerly Twitter), LinkedIn, Instagram, and emerging platforms. 
• Experience with social media content management, scheduling and listening software  
• Experience with using design and video editing software, including Capcut, Adobe, Canva, and on-platform editing and creation tools  
• Experience using social analytics tools, leveraging data/insights to inform content development  
• Excellent written and verbal communication skills. 
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics). 
• Creative thinking and problem-solving abilities. 
• Strong leadership and team management skills. 
• Ability to work independently and as part of a team. 
• Ability to travel throughout the Bank’s footprint; occasional overnight travel may be required. 

• Medical
• Dental
• Vision
• 401(k) Match
• Profit Sharing
• Paid Time Off
• 11 Holidays
• Tuition Reimbursement
• Free Parking throughout Tompkins Community Bank
• Employee Referrals

Tompkins is committed to a policy of Equal Employment Opportunity ("EEO") with respect to all team members and applicants for employment and a work environment free from discrimination (including unlawful harassment) based on race, color, religion, sex, sexual orientation, transgender status, gender non-conformity, gender identity, gender expression, national origin, age, marital status, domestic violence victim status, disability, predisposing genetic characteristics, military or veteran status or status in any group protected by federal, state, or local law. 

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Salary : $90,000 - $110,000