Performance Marketing Lead

Who we are

Tomo is a digital mortgage company on a mission to eliminate the greed and complexity in lending, helping homebuyers save thousands of dollars. Our AI-driven customer experience makes the lending process faster, less frustrating, and more affordable. By passing these savings directly to homebuyers, we eliminate excessive fees and inflated rates that cost Americans billions each year. Backed by top-tier venture investors, including Ribbit, DST, NFX and Progressive, Tomo is poised to become one of the most valuable fintech startups of our generation.

Location: New York, NY 
Reports To: VP, Marketing
Type:  Full-Time; Hybrid (Mon-Wed on-site, and Thurs/Fri remote optional)

What You’ll Do: 
Lead acquisition end-to-end, across high-scale paid channels. You’ll plan, launch, and optimize campaigns; wire up attribution; and continuously improve conversion through disciplined testing. This is a hands-on role for a builder who likes to ship in days, not months.

This isn’t a beg for budget, button-clicker kind of role—you’ll collaborate directly with our CEO and VP of Marketing, be an integral part of top-level strategy and decision-making, and drive major growth initiatives for the company. We’re looking for someone who can ask hard questions, assess new opportunities, and get big things done. 

• Scale paid acquisition: Run and optimize Google paid acquisition campaigns (PMAX, SEM, and YouTube). You’ll also test campaigns across paid social, display, retargeting, and targeted media. Allocate spend dynamically against CAC/ROAS goals; kill losers quickly and re-invest in winners.
  
  
• Design experiments and measure impact: Lead landing page testing, funnel diagnostics, and experiment design; partner with Creative to balance polish with performance. Maintain a rapid test roadmap (audiences, creative, bidding, offers, LPs) with clear hypotheses and success criteria.
  
  
• Assess strategy and results: Create growth projections that you believe in, account for unit economics and financial tradeoffs, and make sure the extended leadership team knows where and how they can support your vision.
  
  

What makes you a great fit:

• 8 years in performance marketing and media management at growth-stage, direct-to-consumer companies, ideally in the mortgage or related financial services industry.
• You’ve owned 6-figure monthly budgets in a business where every dollar counts. 
• You’re a hands-on doer, with deep expertise in performance opportunities in Google Ads in particular. You know where and how to tune the algorithms to deliver exceptional outcomes.
• You’re eager to find new ways to solve problems, test unknowns, and unlock  competitive advantages. 
• You use data to answer hard questions—you’ll be comfortable in spreadsheets and some SQL—so that you can pull together different signals to find new insights and opportunity spaces. Experience with our tech-stack—Amplitude and HubSpot, in particular—will be a huge advantage.
• Confidence under pressure—you’re comfortable juggling multiple priorities without breaking a sweat. 
• You’re a clear communicator—you can explain “why CAC spiked” or “what another $10k will get us,” both in writing and in big meetings.

What’s in It for You?

• Career growth: You’ll be a key member in one of the fastest-growing startups in the financial services industry.
• Compensation: Base salary range of $140,000-150,000, depending on relevant experience
• Equity ownership: All teammates receive stock options.