Director, E-Commerce Buying - Men's & Women's

POSITION OVERVIEW

The Director of Buying, E-Commerce leads the end-to-end assortment strategy for TommyJohn.com, ensuring a cohesive, brand-right product presentation that drives sales, profitability, and inventory productivity. This leader combines data-driven decision-making with a strong understanding of customer behavior and brand positioning to deliver a best-in-class digital retail experience.

PRIMARY RESPONSIBILITIES

Strategic Assortment & Buying

• Own the full buying vision and strategy for the company, accountable for total sales, margin, and inventory KPIs.
• Set seasonal and long-term growth goals, aligned with brand and financial objectives.
• Build and manage a high-performing buying team.
• Partner closely with the ELT on financials, brand direction, and customer strategy.
• Own the buying and milestone calendar, ensuring effective management of team deadlines and workload.
• Serve as OTB owner in partnership with Planning, with fiscal responsibility for sales, margin, and inventory targets.
• Oversee seasonal investment and choice-level strategies in collaboration with Planning and direct reports.
• Partner with the VP of Merchandising to maintain the Product Roadmap, aligning cross-functional teams on priorities and storytelling initiatives.
• Analyze and report on key product metrics (sales, margin, inventory turn) and translate insights into actionable strategies.
• Lead weekly selling meetings with Planning; own recommendations and business-driving actions presented in Weekly Business Reviews.
• Identify and act on opportunities to optimize the onsite experience, partnering with Site Merchandising to update PLPs, PDPs, and category displays in real time.
• Develop long-range product and category growth strategies informed by market data, brand vision, and customer insights.
• Lead milestone meetings (Hindsight, Budget & Strategy, Investment Reviews, etc.) and present in-depth business analyses to senior leadership.
• Champion the voice of the customer across product, pricing, and presentation decisions.
• Stay informed on digital retail and competitive trends, leveraging insights to evolve buying, pricing, and product testing strategies.

People Management

• Lead and develop a team of 2 Buyers at varied levels; may include 1 indirect reports.
• Foster a culture of curiosity, accountability, and innovation within the buying function.
• Provide regular performance feedback and career development support, increasing engagement and retention.
• Build organizational capability through mentoring, coaching, and skill development initiatives.

Cross-Functional & External Partnerships

• Build strong, collaborative relationships across the organization, including with the ELT.
• Partner with Design and Merchandising to align on best/worst sellers and identify whitespace opportunities to differentiate the e-commerce channel.
• Collaborate with Site Experience and Digital Product teams to ensure the online merchandising experience reflects assortment priorities, customer segmentation, and conversion goals.
• Partner with Planning to develop performance plans, pricing strategies, and in-season adjustments.
• Lead seasonal campaign and launch calendar planning, ensuring alignment across all touchpoints.
• Drive key seasonal initiatives and product priorities through cross-functional collaboration, campaign execution, and ongoing optimization.

QUALIFICATIONS, SKILLS, & EXPERIENCE

Experience:

• 10–12 years of retail buying experience, including 6–8 years of direct e-commerce and managerial experience.
• Bachelor’s degree or equivalent required.
• Proven success leading cross-functional go-to-market processes, including product launches, campaigns, and digital storytelling.
• Deep understanding of digital performance metrics such as conversion, sell-through, and customer engagement analytics.

Skills:

• Strong strategic thinking and analytical abilities.
• Excellent communication, presentation, and influencing skills.
• Highly organized, with exceptional attention to detail and project management capabilities.
• Creative problem solver who thrives in a fast-paced, dynamic environment.
• Advanced proficiency in Excel and Google Sheets; strong overall computer literacy.
• Collaborative leader who inspires confidence, fosters teamwork, and drives results.
• Demonstrates alignment with TJ core values: Humble, Adaptable, Mindful, GSD, & Curious
• Ability to be on-site in our HQ Office in Downtown Manhattan [3] days per week.

Salary Range: $135,000 - $150,000