Digital Marketing Coordinator

Tommy’s is looking for a results and data-driven Inbound Digital Coordinator to join our team. The ideal candidate is passionate about digital engagement, has a keen eye for detail, and is well-versed in creating engaging content while driving for results. In this role, you will support end-to-end campaign production (email, push notifications, SMS, etc.) from content creation, HTML editing, and copywriting to strategic execution, and monitoring and analyzing results. You will collaborate with other departments, teams, and stakeholders to coordinate details, discuss potential strategies, and provide an exceptional customer experience. This team is responsible for delivering high-impact campaigns and messaging that our Guests receive. The role includes creative thinking, creating strategic briefs, HTML template editing, building customer journeys, audience management, data organization, and successfully launching marketing campaigns.

What can Tommy's offer you?

• Base pay and eligibility for annual profit-sharing bonus
• Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
• 401k match and complimentary financial planning services
• Paid time off and paid holidays
• Opportunity for continued education and tuition assistance
• Valuable learning and development program
• Significant ability to grow internally for motivated and strong performing team members
• Fun, energetic, family-oriented work culture with an emphasis on team member morale
• Growing nationwide brand / presence

Position Responsibilities:

• Support the development and execution of a comprehensive strategy to drive consumer acquisition, engagement, and retention
• Plan, develop, and execute email, push notifications, and SMS marketing campaigns
• Brief and kick off creative assets
• Regularly report KPIs, analyze performance, draw conclusions based on data, and recommend next steps
• Use SQL to work alongside development teams in organizing and feeding our data infrastructure
• Refine segmentation capabilities and create long-term growth and retention strategies
• Work with the Digital Experience Team to build journeys based on, and including but not limited to, customer profiles, behavior and post sign up communications
• Serve as the point person for prioritizing local efforts in alignment with organizational objectives
• Understand our customer journeys, preferences, and strategically support a roadmap to accommodate the needs of our guests
• Demonstrate working knowledge with email databases, segmentation strategy and list management A/B test sends to gather data to continuously improve upon the email, app push or SMS programs Practice and implement email, push, and SMS marketing best practices
• Stay up to date on best practices and industry news
• Other duties as assigned; duties and responsibilities may change at any time with or without notice.

Position Qualifications & Candidate Attributes:

• Bachelor's degree – preferably in marketing, analytics, or software development
• HTML, CSS, and SQL knowledge
• 2 years experience in marketing, analytics, or software development
• Experience with organizing and deploying customer-facing messaging
• Ability to work on multiple projects at once in a high-pressure environment while still meeting deadlines
• Collaborative worker who excels both working individually and in a team
• Strong drive for results with the ability to manage independently
• Excellent written and verbal communication skills

Work Environment and Physical Demands

This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.

To successfully perform the essential functions of this job, team member must be able to:

• Work and commute in all weather conditions
• Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
• Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
• Work in a fast-paced environment where they will often be multitasking
• Move about inside the office to access standard office equipment
• Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
• Remain in a stationary position 50% of the time, alternating between sitting and standing
• Ability to move and lift up to 30 pounds

Overview of Tommy Enterprises Companies:

Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.

Tommy’s Express Operations consists of a number of corporately owned Tommy’s Express car wash locations across the country. This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year through the launch of Tommy’s Express Capital, a new private fund strategy.

Tommy Car Wash Systems (“TCWS”) is the power behind our Tommy’s Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy’s Express and Tommy Car Wash Systems make up the Tommy’s Corporate brand, headquartered in Holland, MI.

Equal Opportunity Employer
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