What are the responsibilities and job description for the Director of Growth and Business Development position at Told By Fire Media?
Creative Agency || Founder-Adjacent Head of Growth & New Business
Must be local to Rhode Island || National Expansion underway.
Told By Fire is a first-in-class social media marketing and video production agency specializing in brand storytelling, culture-driven creative, and commercial-quality content as collaborative consultants and strategic partners with our clients.
To this point, we’ve done no outside sales / marketing but have seen 50-70% organic growth year over year via referrals and word of mouth. The machine works. Now we need the right person to drive it.
For Clarity:
We’re craftsmen, not commodity traders.
We build brands and curate culture telling human stories.
We consult but do not compete in spaces like PPC, SEO, and transactional digital marketing.
• You role solo to start. Boots on the ground builder mentality required.
• Team and Budget will be yours to manage once revenue supports it.
• This is not a corporate job. This is not a rep job. This is not a remote position.
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THE ROLE:
Build and run a high ticket business development engine, from lead generation to client conversion, soup to nuts from the ground up, reporting directly to the founder. You will…
• Source leads, conduct discovery calls and establish client profiles
• Discern, refine, and target our Ideal Client Avatars
• Implement and optimize CRM systems and pipeline tracking
• Set meetings with business owners (Marketing Director level or higher)
• Execute geographic / cluster prospecting strategies
• Develop strategic B2B referral partnerships
• Manage long-cycle follow-up and relationship expansion
You own introductions, pipeline momentum, follow-up closes, and converting aligned conversations into long-term retainers.
Founder leads high-level strategy pitches, sells the vision, generates excitement and outlines our path and process for collaboration — he doesn’t press to collect signatures.
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Performance Expectations
We serve companies ranging from $1M founders to 9-figure enterprises. Understanding how their needs, budgets, and decision-making differ is critical.
Success is measured by:
• Growth of qualified lead base, relationships established.
• Consistent Director level meetings
• Establishing Leading Indicator KPI’s, goals and progress metrics.
• A curated, high-value referral ecosystem
• Clean, measurable CRM and pipeline discipline cross industry expansion
• Onboarding 2–4 new long-term retainer clients per month
We don’t really do one-and-done creative work. We are consulting collaborators with best-in-class companies who become long-term partners
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Current Status Growth Vision
Local, consistent retainer/relationship clients primarily in RI, MA, and growing rapidly in CT.
Large "National" Clients in Florida, Texas, and developing elsewhere.
Operational Offices in Boston & Tampa are part of the 12-18mo strategy.
As systems scale, this role has a clear path toward potential C-suite national leadership.
Compensation
• $75K Base Uncapped Commission Structure
• Milestone bonuses
• Potential for equity position based on long term delivered results.
We want a serious professional for this role who values stability but is highly motivated to build with us and be rewarded for it.
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Who This Is For
• Someone who is a starter, finisher, and systematic replicator.
• Experienced in agency, media, or high-consideration B2B environments
• Strong relationship operator with executive presence
• Structured and disciplined with CRM and pipeline management
• Motivated by collaboration, autonomy, and long-term career upside
This is likely not the right fit if your experience has been primarily inbound-only sales or high-volume cold call environments and you see yourself as a remote sales rep.
***This is NOT a remote position***
We want someone looking to join a team and be part of something day in - day out. You’ll have autonomy in how you operate but we want you with us, contributing to the energy embedded in our strategy conversations, culture, and day-to-day growth momentum.
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Why This Is Different
You’re not fixing a broken/stalled out sales engine. You’re stepping into a proven creative company with elite execution, real demand, and national expansion underway.
You answer directly to the founder. You build the system. You run growth.
This is your chance to do that thing you knew you could do if the right opportunity came calling… Here’s your sign.
If you want to be a part of something significant, to be a leader, and be rewarded for it please apply and feel free to reach out directly.