What are the responsibilities and job description for the E-Commerce Experience Manager position at Token Jewelry?
E-Commerce Experience Manager
Full-Time | Eau Claire, WI
Role Overview
The E-Commerce Experience Manager will lead the functionality, flow, and performance of TokenJewelry.com and TokenJewelryWholesale.com. This role combines creativity with analytics—overseeing site experience, optimization, and growth. From building new campaign landing pages to improving UX and conversion rates, this position ensures Token’s digital presence is both seamless and inspiring.
Key Responsibilities
Website Management & UX
- Oversee day-to-day management and performance of our Shopify (and Shopify Plus) websites.
- Build and update web pages and campaign landing pages using Shopify 2.0 sections, templates, or page-building tools.
- Audit navigation, product pages, and checkout flow to optimize conversion and customer experience.
- Ensure accessibility compliance and maintain Terms of Service and Privacy Policy.
Optimization & Digital Growth
- Develop and implement strategies to drive online sales and customer retention.
- Utilize SEO and SEM best practices to improve visibility and traffic.
- Run A/B tests and analyze performance through Google Analytics, Meta, and Shopify data.
- Manage paid advertising campaigns (Google Ads, Meta Ads) and remarketing initiatives.
- Maintain integrations for Meta, Google, Klaviyo, and loyalty platforms.
Content & Merchandising
- Manage product uploads, descriptions, and categorization.
- Curate and design seasonal and campaign-based collections to highlight new launches and promotions.
- Collaborate with design and marketing teams to ensure visual consistency and brand alignment.
- Write or edit product and campaign copy to support SEO and conversion goals.
Qualifications
- 2–4 years of experience in e-commerce or digital marketing, preferably within Shopify.
- Strong understanding of UX best practices, SEO, SEM, and conversion optimization.
- Familiarity with Shopify Liquid, HTML/CSS, or page builder tools.
- Analytical mindset with experience using Google Analytics and data-driven insights.
- Experience managing paid advertising (Google Ads, Meta Ads) and performance marketing.
- Excellent communication, project management, and creative problem-solving skills.
- Bonus: experience with loyalty programs, Klaviyo flows, and A/B testing platforms.
Why Join Token
- Be part of a collaborative, creative, women-led team shaping a national brand.
- Blend strategy and creativity in a role with real impact on customer experience.
- Competitive pay, growth opportunities, and employee discounts.
- Help define the next chapter of Token’s digital evolution.
Job Type: Full-time
Pay: $42,000.00 - $55,000.00 per year
Benefits:
- 401(k) matching
- Employee discount
- Flexible schedule
- Paid time off
Work Location: Hybrid remote in Eau Claire, WI 54703
Salary : $42,000 - $55,000