What are the responsibilities and job description for the Head of Marketing position at Toka?
About Toka
Toka collaborates with trusted government, defense, intelligence, and law enforcement agencies to safeguard citizens and counter terrorism and serious crime.
We develop cutting-edge, lawful intelligence-gathering technologies and advise governments on building integrated cyber and intelligence defense capabilities.
Toka is a fast-growing cybersecurity and intelligence technology company that combines a deep mission focus with a strong, people-first startup culture. Our team comprises experienced professionals who are passionate about making a meaningful impact, innovation, and developing technology that truly matters.
About The Role
We are looking for a hands-on Head of Marketing to own and execute the go-to-market strategy for U.S. federal, defense, and intelligence customers. This role combines product marketing, demand generation, and field marketing, and works closely with Sales, Product, and BD to drive pipeline and growth in the public sector cybersecurity market.
Key Responsibilities
Requirements
Toka collaborates with trusted government, defense, intelligence, and law enforcement agencies to safeguard citizens and counter terrorism and serious crime.
We develop cutting-edge, lawful intelligence-gathering technologies and advise governments on building integrated cyber and intelligence defense capabilities.
Toka is a fast-growing cybersecurity and intelligence technology company that combines a deep mission focus with a strong, people-first startup culture. Our team comprises experienced professionals who are passionate about making a meaningful impact, innovation, and developing technology that truly matters.
About The Role
We are looking for a hands-on Head of Marketing to own and execute the go-to-market strategy for U.S. federal, defense, and intelligence customers. This role combines product marketing, demand generation, and field marketing, and works closely with Sales, Product, and BD to drive pipeline and growth in the public sector cybersecurity market.
Key Responsibilities
- Own B2G marketing strategy for federal, defense, and intelligence agencies
- Lead product marketing: positioning, messaging, value propositions, and competitive differentiation
- Build and execute demand generation programs (ABM, campaigns, content, events)
- Develop compliant content for government buyers (decks, briefs, use cases, RFI/RFP support)
- Support sales and capture teams across procurement cycles
- Manage agencies, freelancers, and tools; stay highly execution-focused
- Build the marketing foundation of a growing cybersecurity company
- High ownership, real impact, and close access to leadership
- Mission-driven work in national security and cyber defense
Requirements
- 7 years of B2B/B2G marketing experience
- Proven experience in defense and/or intelligence markets
- Strong product marketing background in cybersecurity or complex technology
- Deep understanding of federal procurement and buying processes
- Hands-on mindset, comfortable doing and leading
- Experience working closely with Sales in the DC ecosystem
- Network in DoD, IC, DHS, or federal system integrators
- Experience with Zero Trust, threat intelligence, or cyber defense solutions