Marketing Manager – Lead Generation, Outreach & Team Leadership

Together Design & Build is seeking a highly driven Marketing Manager who can oversee our digital marketing, local outreach, vendor relationships, and lead-generation pipeline. This role includes managing a small team of appointment setters, optimizing marketing spend, and building strong referral networks across Austin.

Core Responsibilities

Digital & Performance Marketing

• Knowledge how to Run and optimize paid ad campaigns (Google, Facebook/Instagram, TikTok, YouTube).
• Must understand SEO, website design/management, and organic lead flow, without needing to execute the technical tasks.Manage social media content, branding, and audience engagement.
• Track leads from every marketing platform and monitor performance.

Lead Management & Appointment Setting

• Track leads — Communicate with project managers to understand what is needed to close each sale, and ensure the appointment-setting team follows up with the right offer or information to convert the lead into a closed project. Work proactively to increase the appointment-to-close ratio using any tools or strategies necessary
• Manage and train appointment setters to improve conversion rates.
• Ensure leads are followed up properly, and appointments are closed efficiently.
• Shift marketing budget across platforms based on performance and ROI.

Marketing Operations & Budgeting

• Create and manage a monthly marketing budget based on the company's sales goals.
• Track every platform: cost, leads generated, cost-per-lead, and results.
• Continually search for new platforms, vendors, and strategies to generate leads.

Local Outreach & Community Marketing

• Plan events in our showroom (DJ, food, open house events, etc.).
• Build relationships and referral partnerships with: Architects, engineers, adjusters, insurance companies, title companies, realtors, lenders, HOA boards, CPAs, inspectors, designers, trades (plumbing, electrical, HVAC), property managers, flooring/cabinet suppliers, restoration companies, surveyors, short-term rental managers, franchise groups, and more
• Creative Flyers – Monthly promotions & holiday campaigns - Not required to execute personally — only to oversee and ensure completion
• Create new relation with B2B - City of Austin, Target, Walmart, (Commercial remodeling)
• Oversee referral systems so the phone team executes the outreach – you manage the process.
• Visit schools, universities, and community programs to promote the brand (banners, sponsorships, games).
• Create seasonal promos, holiday flyers, and monthly marketing collateral (delegate work to designers/creatives).

Client Retention & Upsell Marketing

• Follow up with old clients, create promotions, and increase repeat projects.
• Ensure no lead or client is forgotten; monitor CRM, call logs, and project follow-ups.
• Communicate with project managers to understand how marketing can support closing more jobs.

Content & Creative

• Send photographers to projects, review content, and ensure it is edited and branded correctly - Not required to execute personally — only to oversee and ensure completion

Team Leadership

• Manage and motivate the appointment-setting team.
• Organize tasks, track performance, and help the team improve monthly results.

Requirements

• Experience in digital ads, SEO, Website, analytics, and social media management.
• Strong understanding of lead funnels, conversion, and ROI optimization.
• Experience in event marketing or community outreach.
• Organized, proactive, independent, and results-focused.
• Leadership ability — able to manage and guide a small team.
• Local to Austin.

Compensation

Hourly: $20/hr Monthly Bonus Structure (per completed project assigned to you):

• 1–10 completed projects → $25 each
• 11–20 completed → $50 each
• 21–30 completed → $75 each
• 31–40 completed → $100 each
• …and so on, continuing in the same progression.

Additional Bonuses

• If the lead came from a new connection YOU created (not an existing source): → $100 extra per project, unlimited.
• If a new vendor you brought in a project to 100 annually sold projects: → $10,000 bonus.
• Returning clients do not provide an extra bonus.
• Projects under $10,000 do not qualify for bonuses (rare cases).