What are the responsibilities and job description for the Influencer Marketing Coordinator position at Toast Media Group?
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About Us:
We are a dynamic digital marketing agency dedicated to helping brands thrive in the digital landscape. Our team is passionate about innovation and results-driven strategies, and we’re looking for an Influencer Marketing Coordinator to join us in our Brooklyn office.
Job Overview: We are seeking a highly motivated and detail-oriented Influencer Marketing Coordinator to join our team. In this role, you will leverage your 3 years of experience in sourcing creators, managing communications, and crafting narrative-driven partnerships to drive impactful influencer campaigns for our clients. You'll work closely with cross-functional teams to ensure campaigns align with client goals while also maintaining and refining our influencer database. Your ability to report on campaign impact with sophistication and precision will be key in demonstrating the value of our influencer programs.
Key Responsibilities:
- Influencer Sourcing & Outreach: Identify and evaluate creators who align with client objectives, ensuring diverse and authentic partnerships.
- Partnership Development: Collaborate with influencers to develop compelling, narrative-driven campaign concepts that resonate with target audiences.
- Campaign & Contract Execution: Manage influencer communications, contracts, and deliverables, ensuring timely and successful execution of campaigns.
- Impact Reporting: Track and analyze campaign performance metrics, providing insightful reports that showcase ROI and strategic recommendations for improvement.
- Database Management: Maintain and update the influencer database with meticulous attention to detail, ensuring accurate and organized records of all partnerships.
- Cross-functional Collaboration: Work closely with internal and client teams, including social, creative, strategy, and analytics, to integrate influencer initiatives into broader marketing efforts.
- Industry Trends: Stay informed about influencer marketing trends, emerging platforms, and best practices to continuously optimize our approach.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3 years of experience in influencer marketing, with a strong background in sourcing creators and managing partnerships.
- Proficiency in reporting and analytics tools; ability to distill complex data into actionable insights.
- Exceptional attention to detail and organizational skills, particularly in database management.
- Strong written and verbal communication skills, with the ability to build rapport with creators and internal stakeholders.
- Creative mindset with a passion for storytelling and innovative campaign ideas.
- Familiarity with social media platforms, trends, and influencer marketing tools.
Preferred Skills:
- Experience working in a digital marketing agency or fast-paced environment.
- Familiarity with influencer CRM tools (e.g., Aspire, CreatorIQ, Grin, or similar).
- Understanding of FTC guidelines and compliance requirements for influencer marketing.
What We Offer:
- A collaborative and inclusive work environment.
- Opportunities for professional development and career growth.
- Competitive salary and benefits package.
- A vibrant office culture in the heart of Brooklyn.
- Medical, Vision and Dental Benefits