What are the responsibilities and job description for the Content Marketing & Brand Partnership Manager position at Toadfish?
Company: Toadfish
Location: Tampa Area
Department: Marketing / Brand Partnerships
About the Role
We’re looking for a highly organized, creative, and relationship-driven Content, Partnerships & Community Manager to lead and scale Toadfish’s creator ecosystem, affiliate and Pro programs, and brand partnerships.
This role sits at the intersection of content creation, community building, and performance marketing. You will manage our network of brand advocates while also serving as a face of the brand, creating original content that drives engagement and revenue across organic and paid channels.
Key Responsibilities
- Content Creation & Social Media
- Create original, high-performing content for paid social (Meta, TikTok), organic social (Instagram, TikTok, YouTube), and product campaigns
- Shoot and edit on-brand video content
- Be comfortable on camera as a face of the brand
- Produce product demos, lifestyle and fishing content, educational content, and short-form video
- Collaborate with the marketing team to concept, shoot, and edit content
- Test and iterate ad creatives and turn UGC into scalable paid assets
- Stay ahead of trends and continuously test new formats
Creator, Affiliate & Pro Programs
- Manage and grow ambassadors, influencers, affiliates, and Pro Program members
- Review and onboard Pro applicants (e.g., licensed captains) and creator partners
- Maintain accurate databases (contacts, segmentation, licenses, partner details)
- Serve as a primary point of contact for creators, affiliates, and Pro members
- Track performance, deliverables, and ROI across all partners
- Execute campaigns tied to product launches and marketing initiatives
- Manage affiliate operations (UpPromote): Tracking referrals and performance. Managing commission payouts and reporting. Ensuring proper documentation (W-9s, payment info). Optimizing onboarding and workflows
- Coordinate product seeding and sampling: Create and manage Shopify sample orders. Track and report on product seeding performance
Partnerships & Social Commerce
- Manage brand partnerships and creator collaborations
- Coordinate deliverables, timelines, and payments
- Identify and execute new partnership opportunities
- Oversee TikTok Shop and social commerce, including Shopify integrations and product compliance
- Support creator-driven commerce initiatives
Social Media Management, Website & Content
- Help manage and maintain Toadfish’s social media presence across key platforms
- Plan, schedule, and publish content in alignment with campaigns and launches
- Monitor engagement and help optimize content performance
- Support website and content initiatives, including: Writing and updating product descriptions & landing pages. Assisting with website copy. Creating and managing blog content.
- Organize and manage UGC and content libraries for paid and organic use
- Identify and surface high-performing content for marketing use
- Support PR and media outreach, build relationships, and track performance
Qualifications
- 2–5 years in content creation, influencer marketing, partnerships, or community management
- Proven experience creating high-performing social content (especially short-form video)
- Comfortable being on camera and representing a brand
- Experience managing creators, affiliates, ambassador programs, or Pro-style communities
- Strong organizational and operational skills
- Familiarity with Shopify, affiliate platforms, and social commerce tools
- Experience with copywriting, blog writing, or website content is a plus
- Excellent communication and relationship-building skills
- Passion for fishing, outdoor, or coastal lifestyle is a plus
Success Metrics
- Performance of original content (especially paid social)
- Growth and engagement of creator, affiliate, and Pro networks
- Affiliate revenue and operational efficiency
- Influencer and creator campaign ROI
- Volume and effectiveness of UGC content
- Partnership performance and reach
About Toadfish
Toadfish is a coastal lifestyle brand founded in Charleston, South Carolina, built on a simple mission: leave the water better than we found it. As coastal growth and declining water quality continue to threaten marine ecosystems, we created the Put ‘Em Back movement to help restore oyster habitats that naturally filter and protect our waterways. For every product sold, we rebuild oyster beds, with over 280,000 square feet of reef restored across eight coastal states and counting. Rooted in a love for life on the water, our products range from fishing to kitchen, gear to drinkware, all thoughtfully designed for the coastal lifestyle and our tide-to-table ethos—combining innovation, durability, and real-world functionality. Through everything we create, we aim to connect people to the waters they love and inspire them to protect it for generations to come.