Social Media and Marketing Coordinator

Company Description

TNT Jewelers operates two luxurious showrooms located in Kent Island and Easton, MD, offering a curated selection of engagement rings, wedding bands, and custom jewelry. Dedicated to quality and craftsmanship, TNT Jewelers also provides professional services such as watch repair, jewelry repair, and jewelry cleaning. Known for exceptional customer service, the company strives to create memorable experiences for each client. TNT Jewelers is a trusted name in the community for all fine jewelry needs.

Job Summary

Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We are seeking a dynamic and energetic Social Media and Marketing Coordinator to elevate our brand presence through innovative content creation, strategic marketing initiatives, and impactful public relations. In this role, you will be the driving force behind our social media management, digital & print marketing campaigns, and brand storytelling, ensuring consistent messaging that resonates with our target audience. If you thrive in a fast-paced environment and are eager to make a tangible impact through creative marketing strategies, this opportunity is for you!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, LinkedIn, Pinterest, and TikTok to boost engagement and brand awareness.
• Create, plan, and execute print marketing for multiple magazines
• Proficiency with meta suite ads and google ads
• High level of expertise in Adobe Suite - specifically Adobe Express, Photoshop, and Illustrator
• Works on and updates the website i.e banners, products assortment, format, and photos
• Analyzing performance metrics with Google Analytics and web analytics tools.
• Create visually appealing graphics and videos using Adobe Photoshop, Illustrator, and Adobe Creative Suite to support campaigns and content initiatives.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity, adjusting strategies accordingly for maximum impact.
• Collaborate with cross-functional teams to develop content calendars that align with event & marketing goals, including blog posts, newsletters, press releases, and multimedia content.
• Engage in relationship management by interacting with followers, responding to inquiries promptly, and fostering community growth.
• Support public relations efforts by coordinating & attending media outreach, community engagement events, bridal expos, and more.
• Oversee branding consistency across all digital channels while exploring new opportunities for digital marketing expansion in e-commerce settings.

Qualifications

• Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Illustrator; familiarity with video editing tools is a plus.
• Solid understanding of SEO best practices, keyword research techniques, web analytics (Google Analytics), and social media marketing strategies.
• Ability to create engaging content tailored for diverse audiences while maintaining brand voice consistency.
• Strong relationship management skills with the ability to collaborate effectively across teams and external partners.
• Excellent proofreading skills to ensure high-quality content delivery.
• Knowledge of Facebook Advertising platform and experience managing paid campaigns is highly desirable.
• Familiarity with branding principles, public relations tactics, photography basics, e-commerce strategies, and digital marketing trends will set you apart.

Join us as a Social Media and Marketing Coordinator — where your creativity fuels our growth! This paid position offers an exciting opportunity to shape our online presence while developing your skills in a vibrant team environment dedicated to innovation and excellence.

Pay: $23.00 - $30.00 per hour

• Work Location: In person