Senior Marketing Analyst

Job Overview:

TMA is seeking a Senior Marketing Analyst to join our Impact Strategy team in Dallas, TX or Chicago, IL. This role is designed for someone who can independently own the measurement of experiential and field marketing programs—structuring evaluation frameworks, analyzing performance data, and transforming results into insights that shape future activations. You’ll be responsible for establishing clear, repeatable approaches to demonstrate how live experiences drive brand and business outcomes, and for presenting those findings directly to clients and senior stakeholders.

About You:

You thrive at the intersection of analytics and strategy. You can take a complex dataset—survey results, attendance metrics, engagement analytics, and qualitative feedback—and craft a clear narrative that shapes action. You are an expert at presenting insights in a compelling, client-ready way, combining analytical rigor with persuasive storytelling. You are self-directed, resourceful, and confident influencing decisions at senior levels. You’re comfortable advising account/creative teams and clients on measurement design, and you set the bar for analytical clarity and presentation quality.

Responsibilities:

• Own the measurement strategy and post-evaluation of experiential and field campaigns, from framework design through final reporting.
• Analyze quantitative performance data (e.g., surveys, attendance, engagement, lead capture) and synthesize with qualitative observations.
• Design repeatable measurement models and templates to ensure consistent, comparable evaluation across programs.
• Partner with internal teams and clients to define evaluation priorities, KPIs, and actionable insights.
• Translate complex analyses into clear, persuasive PowerPoint presentations and Excel outputs.
• Present findings and recommendations directly to senior stakeholders and client teams, influencing strategy and execution.
• Identify opportunities to improve measurement frameworks, reporting processes, and storytelling techniques across campaigns.
• Operate independently, managing multiple projects and timelines without oversight.
• Contribute to broader agency measurement thought leadership by identifying new approaches, tools, and storytelling techniques.

Qualifications:

• Bachelor’s degree in marketing, analytics, economics, or related field.
• 4–6 years of experience in marketing analytics, campaign measurement, or consumer insights; agency or consulting background a plus.
• Proven experience analyzing quantitative results to tell a story from marketing campaigns and produce actionable strategies.
• Demonstrated ability to design scalable measurement approaches across multiple programs.
• Advanced PowerPoint skills for storytelling and client deliverables.
• High-level Excel proficiency for analysis, modeling, and visualization.
• Strong ability to synthesize complex results into a coherent, actionable narrative.
• Self-starter mindset: able to independently design, execute, and present analyses under tight deadlines.
• Experience with Tableau or data visualization tools is a plus.
• Confident communicator, able to present to senior stakeholders and influence decision-making through insights.

TMA Perks & Benefits:

• Continuous training, educational programs, speaker series and workshops
• Culture events throughout the year
• Communities to connect with
• Competitive vacation plan, sick days and personal days to prioritize your mental health
• Parental leave
• Comprehensive Medical, Dental and Vision plans
• 401K Retirement Savings Plan
• Employee Stock Purchase Plan

The range below represents the typical base salary someone in this role may earn as an employee of TMA in the United States. Salaries will vary based on multiple factors including but not limited to professional and academic experience, certifications, associated responsibilities, location, and other business/organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

$75,000 - $85,000