VP, Live Events Presentation

Who We Are

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role And What You’ll Do

The Vice President of Live Event Presentation is responsible for defining and elevating the in-venue experience across the PBR ecosystem, shaping how fans engage with the sport in its most immersive and high-impact moments.

This leader will set the vision and lead execution of a best-in-class live event presentation strategy that enhances fan engagement, strengthens brand identity, and drives business growth. The role owns the end-to-end live experience, from creative direction and production to innovation and monetization.

Reporting to the Chief Production Officer, this position partners across the organization to ensure the live event experience is a differentiated competitive advantage for PBR.

• Define and evolve a bold, differentiated vision for the PBR live event experience.
• Establish PBR as a leader in sports and entertainment presentation through creativity, storytelling, and production excellence.
• Ensure a cohesive, high-impact fan experience across all events and markets.
• Oversee the delivery of all live events, ensuring consistent, high-quality execution.
• Set the standard for run-of-show, pacing, and signature moments that define the PBR brand.
• Lead or oversee production for high-profile events.
• Build and lead a high-performing team across event presentation, production, and technical disciplines.
• Create a culture of accountability, creativity, and operational excellence in a live-event environment.
• Collaborate with Marketing, Partnerships, Ticketing, Broadcast, Digital, and Operations to align the live experience with enterprise priorities.
• Integrate sponsorships and campaigns in ways that elevate—not disrupt—the fan experience.
• Continuously evolve the experience through new technologies, formats, and fan engagement strategies.
• Identify and develop new in-event revenue opportunities and premium experiences.
• Own budgets, vendor strategy, and resource allocation to ensure efficient, scalable execution.
• Balance creative ambition with operational discipline and business impact.
• Prepare and distribute event materials: Print and organize event paperwork, day sheets, and reports for teams, judges, arena staff, and TV production; ensure all participants have the information they need in a timely manner.
• Operate scoring and timing systems: Set up, test, and run scoring and timing systems during live events, verifying accuracy and functionality.
• Document and process event outcomes: Record and manage challenges, re-rides, score reviews, and final decisions, coordinating with judges and replay officials as needed.
• Coordinate event changes: Communicate rider, bull, or event updates promptly to all relevant stakeholders and ensure databases reflect approved changes.
• Support post-event operations: Distribute final results, enter data for upcoming events, randomize draws, assign pens, and prepare reports for teams and league officials.
• Training and backup support: Assist with onboarding and training new event secretaries and provide backup support for competition office tasks, including data entry, bull pen draws, and other event coordination duties.
• Additional duties as assigned.
  
  

You Have These

• Strong understanding of live event production, including show flow, timing, and in-venue execution within sports or entertainment.
• Ability to lead teams and deliver high-quality live events in fast-paced, high-pressure environments.
• Strong organizational skills, with the ability to oversee multiple events and priorities while maintaining consistency.
• Sound judgment and decision-making, especially when navigating real-time challenges during live events.
• Clear and effective communication, with the ability to collaborate across production, operations, broadcast, and leadership teams.
• Detail-oriented with a focus on accuracy and execution quality.
• Collaborative approach, with the ability to work effectively across teams and functions.
• Comfortable adapting to change and prioritizing in a dynamic, live-event environment.
• Bachelor’s degree in a relevant field (e.g., Communications, Production, Marketing, Sports Management) or equivalent professional experience.
• 10–15 years of experience in live event production, sports, broadcast, or experiential environments.
• Proven track record of leading large-scale, high-impact live productions.
• Experience building and leading high-performing teams.
• Strong creative and strategic leadership with an operational mindset.
• Executive presence and ability to influence across senior stakeholders.
  
  

TKO EEO Statement

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.