Manager, Digital, TKO Global Partnerships

Who We Are

WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role And What You’ll Do

TKO is seeking a highly skilled Digital Manager to join our Partnership Marketing team. The Manager will be responsible for managing and executing commercial digital first programs that deliver value across the TKO Global Partnerships portfolio of partners. This role focuses on delivering key partner goals, including increasing partner brand awareness/perception, delivering on business KPIs, and driving revenue growth of commercial partners across TKO online channels, ensuring every output reflects efficiency, innovation, and excellence.

• Develop and execute comprehensive digital marketing strategies aligned with commercial business goals
• Manage online campaigns across channels such as email marketing, social media, display advertising, content marketing and paid marketing
• Manage digital marketing budgets and ensure cost-effective campaign performance
• Plan, execute, and optimize paid advertising campaigns
• Oversee commercial content creation for websites, email campaigns, and social media platforms
• Optimize partner campaign performance, user experience, conversion and click through rates
• Oversee project timelines, budgets, and resources, ensuring efficient execution and delivery, including building media plans and social media strategy and scheduling
• Develop and maintain strong relationships with commercial partners, understanding their needs and objectives to deliver tailored digital solutions
• Collaborate with internal teams (Global Partnerships Business Development, Partnership Marketing, Marketing, etc.), brand partners, external agencies, and vendors
• Monitor and analyze performance using tools like Google Analytics and marketing dashboards
• Identify and propose new opportunities for digital activations and partnerships that align with the UFC's business objectives.
• Stay up to date with digital marketing trends, tools, and best practices
  
  

You Have These

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3 - 5 years of proven experience in digital marketing, online campaign management, media planning, media buying or digital media agency experience
• Experience with analytics tools (e.g., Emplifi, Google Ad Manager)
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing
• Excellent communication, project management, and analytical skills with the ability to prioritize tasks, manage timelines, and meet deadlines.
• Strong analytical and problem-solving skills, with the ability to measure and optimize project performance.
• Ability to work in a fast-paced environment and adapt to changing priorities.
  
  

Nice To Have

• Certification in Google Ads, Google Analytics, or other digital marketing platforms
• Experience with marketing automation tools and CRM systems
• Knowledge of basic web development, graphic design and video editing principles
• Experience working in the sports or entertainment industry.
• Knowledge of the MMA, boxing and the UFC Brand
  
  

WWE EEO Statement

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