What are the responsibilities and job description for the CRM Generalist position at TKO?
Who We Are
PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
The Role And What You’ll Do
The CRM Generalist is a critical support partner to the PBR Ticketing team. This role ensures the ticketing team has the data, tools, and qualified leads needed to maximize outreach and revenue. This person will analyze PBR fan/ticket buyer data to provide insights to ticketing/marketing teams to drive revenue. This role will also analyze data to support viewership of PBR properties. Acting as the operational backbone of the team, this person manages reporting, analyzes performance metrics, sources new sales opportunities, and streamlines processes. This role will manage relationship with AI/marketing automation partners under the direction of the VP, Ticket Sales and Service. The ideal candidate will have experience managing customer databases, optimizing ticketing services, data analysis/visualization and leveraging CRM tools such as Salesforce to improve audience insights and sales performance.
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
The Role And What You’ll Do
The CRM Generalist is a critical support partner to the PBR Ticketing team. This role ensures the ticketing team has the data, tools, and qualified leads needed to maximize outreach and revenue. This person will analyze PBR fan/ticket buyer data to provide insights to ticketing/marketing teams to drive revenue. This role will also analyze data to support viewership of PBR properties. Acting as the operational backbone of the team, this person manages reporting, analyzes performance metrics, sources new sales opportunities, and streamlines processes. This role will manage relationship with AI/marketing automation partners under the direction of the VP, Ticket Sales and Service. The ideal candidate will have experience managing customer databases, optimizing ticketing services, data analysis/visualization and leveraging CRM tools such as Salesforce to improve audience insights and sales performance.
- Maintain and manage the ticket sales CRM/database, ensuring accurate and up-to-date records.
- Analyze consumer-behavior data to identify fan segments, monitor brand health, and uncover growth opportunities, within the ticketing/broadcast categories.
- Collaborate with ticketing, marketing, etc. on data-driven initiatives that improve fan engagement and business outcomes.
- Generate daily, weekly, and monthly reports to track sales activity, pipeline progress, and team performance.
- Provide actionable insights and recommendations that help drive sales strategy and decision-making.
- Source and qualify new leads through database research, event attendance records, and market analysis.
- Distribute leads strategically across the sales team to maximize conversion potential.
- Monitor lead follow-up and assist in developing strategies to improve close rates.
- Partner with Ticket Sales & Service leadership to align sales goals, campaigns, and priorities.
- Support Account Executives with sales tools, call lists, and campaign tracking to increase productivity.
- Coordinate sales initiatives and ensure execution is consistent across the team.
- Evaluate and enhance sales processes to remove barriers and improve workflow.
- Develop dashboards, trackers, and reports to simplify rep activity and performance monitoring.
- Partner with leadership on forecasting, incentive tracking, and campaign success measurement.
- Strong proficiency with CRM/database systems (Preferably Archtics and Salesforce) and marketing automation tools.
- Experience with data manipulation/analysis.
- Analytical mindset with strong problem-solving abilities.
- Excellent organizational, communication, and project management skills.
- Ability to work in a fast-paced, team-oriented environment.
- Exceptional written and verbal communication skills to present findings to non-technical stakeholders.
- Ability to work independently, manage multiple priorities, and meet deadlines in a dynamic environment.
- Strong attention to detail and organizational skills.
- Collaborative team player, adaptable across divisions and functions
- Bachelor’s degree in business, Sports Management, or a related field – preferred.
- 2 years of relevant experience in sales operations, ticket sales, CRM management, or a related revenue role (sports/entertainment industry experience strongly preferred).
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.