Head of Strategy

The Head of Strategy leads the development of clear, insight-driven marketing strategies that drive measurable business results for our clients. This role bridges client advisory and internal team leadership—ensuring our work is aligned, data-informed, and executed with purpose. The Head of Strategy also guides team members in strategic thinking, elevates our point of view, and helps shape the agency’s strategic identity in the market.

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Key Responsibilities

Strategic Client Leadership (External Focus – ~50%)

• Serve as strategic lead on high-priority accounts and major campaigns.
• Facilitate discovery, audience segmentation, messaging frameworks, and channel approach recommendations.
• Present strategy clearly and confidently to client stakeholders, including C-suite audiences.
• Partner with Account Directors to drive quarterly and annual planning.
• Ensure strategy ties directly to client business growth (pipeline, conversions, revenue, retention).

Internal Strategic Guidance (Internal Focus – ~50%)

• Develop strategic playbooks, frameworks, and briefing methodologies used across the agency.
• Coach Account Directors, Creative Leads, Analysts, and Strategists on strategic thinking.
• Conduct strategy reviews to ensure campaign work ladders up to the core business objectives.
• Lead internal planning meetings, brainstorms, and performance review discussions.
• Partner with Creative and Performance leads to maintain alignment through execution and optimization.⸻New Business & Growth
• Collaborate with Business Development team to shape winning pitch strategies and proposal narratives.
• Identify opportunities to expand scope or introduce new services within existing accounts.
• Contribute strategic thought leadership for marketing content, webinars, events, or case studies.

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Qualifications

• 7–12 years in digital, brand, or integrated marketing strategy; agency experience strongly preferred.
• Proven expertise connecting business goals to measurable marketing outcomes (not just tactics).
• Strong fluency in core digital channels (paid media, social, SEO, content, web, CRM).
• Excellent communicator who can make the complex simple and compelling.
• Experience mentoring cross-functional teams and influencing without positional authority.
• Confident in facilitating workshops and leading client executive conversations.

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Success Indicators

• Clients see us as a strategic partner, not just an execution vendor.
• Teams deliver more cohesive, insight-backed campaigns with consistent strategic rationale.
• Revenue grows inside accounts through thoughtful expansion recommendations.
• Account teams feel more confident, supported, and aligned in their strategic approach.
• The agency’s positioning and strategic philosophy become clearer and more consistent.

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Ideal Working Style

• Balanced: Equally comfortable in the boardroom and in the war-room.
• Practical strategist: Sees the big picture and translates it into scalable playbooks.
• Collaborative: Works fluidly across Creative, Media, and Account teams.
• Calm and credible: Instills confidence in clients and internal teams.

Job Type: Full-time

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Digital marketing: 7 years (Preferred)

Ability to Commute:

• North Canton, OH 44720 (Preferred)

Work Location: In person

Salary : $85,000 - $95,000