Growth Marketing Manager-paid and organic (3 days onsite)

Our client, a healthcare startup, is seeking a Growth Marketing Manager, Paid & Organic to join its growing marketing organization. This role is ideal for an experienced, data-driven marketer who can own the strategy, execution, and optimization of paid social campaigns while also shaping the companys organic social presence.Reporting to the Head of Marketing, you will manage paid social across key platforms and guide the social content calendar, working closely with creative partners to tell compelling brand stories and bring the companys mission to life across social channels. While the initial focus will be on paid social, the role will expand to support media efforts across additional channels over time.Key ResponsibilitiesStrategically plan, execute, and scale paid social campaigns across platforms such as Meta and TikTok, managing budgets to efficiently grow reach and engagementMonitor and optimize campaign performance on a daily, weekly, and monthly basis to maximize efficiency and profitabilityDevelop and present performance reports with clear insights, learnings, and recommendationsPartner closely with creative teams to ideate and produce high-performing ad assets that drive awareness and engagementStay current on cultural trends, social media behaviors, and platform or algorithm changesDesign and manage testing roadmaps, launch schedules, and optimization timelines for campaigns and product launchesOwn the social content calendar and manage paid and owned content across paid social, organic social, and influencer marketingOversee influencer campaigns end-to-end, including strategy, sourcing, contracting, briefing, and content deliverySupport the expansion of media efforts into new channels over timeWhat Makes You a Fit3–6 years of experience running paid social campaigns, ideally with exposure to organic socialExperience at a design-centric company in B2C tech, digital health, fintech, e-commerce, marketplaces, or beautyBackground in agency and in-house environments; experience managing influencer campaigns or UGC is a plusHighly analytical, performance-driven mindset with hands-on experience managing CAC, ROAS, testing, and optimizationStrong creative judgment with a keen eye for premium brand storytelling and designExcellent communicator with the ability to convey complex performance insights to non-marketers

Salary : $194,600 - $224,900