Demand Planner

Demand Planner

About TireHub:

At TireHub we move more than tires – we move businesses forward, support communities, and help keep America rolling.  And behind it all?  Our people.  We call them Hubbers – because they’re at the center of everything we do.  From behind the wheel to the warehouse floor, from customer calls to corporate strategy, every Hubber plays a role in something bigger than themselves.  And we show up every day ready to say yes – to challenges, to each other, and to getting it done right. Learn more at TireHub.com/careers.

Role Summary: 

The Demand Planner at TireHub is responsible for developing accurate, data-driven demand forecasts that drive inventory availability, maintain serve levels, and optimize working capital across a tire distribution network.

This role works cross-functionally with Sales, Category Management, Supply Planning, and Tire Logistics Centers, and Finance to develop a consensus-based demand plan through the S&OP process.

This is a highly visible role that reports to the Demand Planner Leader.  

When you say YES to something bigger:

•    Choose your day one benefits which include a no cost health insurance option

•    TireHub funded Health Savings Account

•    Additional benefit options including TireHub paid short/long term disability and life insurance benefits

•    Paid vacation and holidays

•    Parental leave programs

•    Build your financial future with 401k including TireHub match

•    Access to tire discounts, perks, and so much more!

•    Enjoy access to the TireHub headquarters location in Ravinia Plaza including free parking, free gym, convenient restaurants, outdoor spaces, special events and more.

The individual must exhibit the following core TireHub commitments:

·         Approachable - If a company could smile, we would. Instead we rely on our people to show it. We care about each other and our customers because we know business only gets done right when people respect each other and value relationships.

·         Adventurous - What TireHub is set up to do is intentionally outrageous. So, we readily embrace challenges with the courage to introduce new ideas and the ambition to build something unique.

·         Relentless - We tackle our work with energy. We deliver on our commitments with enthusiasm. And we don't give up until we get to the end. 

·         Speedy - Speed is the currency in the tire industry. When we commit to a job, we get the job done – and we do it fast. 

Role Specifics:

Demand Forecasting & Signal Development

• Develops and maintains SKU-location level demand forecasts across TireHub’s distribution full distribution network, including RDC’s and last-mile fulfillment nodes.
• Incorporates multiple demand drivers:
• Historical shipment and outbound order trends by DC and lane.
• Dealer buying patterns, order frequency, and purchase behavior.
• Seasonality (e.g., winter tire transitions, regional weather-driven demand increase)
• Promotional and pricing actions.
• Warehouse capacity and throughput constraints that may shape order fulfillment patterns.
• Generates a baseline (statistical) forecast and layer in business intelligence to produce consensus-adjusted plan.
• Continuously refine forecast models and SKU segmentation strategies (A/B/C classification, product lifecycle, regional variability, velocity tiers)
• Leads or actively supports the monthly Demand Review within the S&OP cycle.
• Collaborates with Sales and Category teams to capture field-level market intelligence and upcoming demand drivers.
• Facilitates alignment on:
  • Unconstrained demand plan (true market demand, pre-supply constraints)
  • Distribution network risks and inventory positioning opportunities
  • Key assumptions tied to dealer activity, seasonal transitions, and DC-level trends
• Presents clear, data-backed insights and recommendations to cross-functional and senior leadership.
• Own forecast performance measurement and reporting, including:
  • Weighted MAPE (wMAPE) at the SKU-DC level
  • Forecast Bias by product category, region, and distribution node
  • Forecast Value Add (FVA) to validate statistical vs. adjusted forecast performance
• Performs root cause analysis on forecast errors, including:
• Demand variability driven by dealer ordering behavior
• Inbound replenishment timing and warehouse receipt patterns
• Promotional lifts and post-promotion demand troughs
• Delivers actionable recommendations to reduce forecast volatility and improve fill rate outcomes
• Partners with Supply Planning and DC Operations to translate the demand plan into replenishment strategies, inbound scheduling, and DC-level inventory targets.
• Aligns with Finance on demand assumptions supporting volume forecasts and working capital planning.
• Works closely with Sales to stay ahead of dealer trends, regional market shifts, and large account activity.
• Coordinate with Category Management on product lifecycle events:
• New product introductions and phase-in planning
• Phase-outs, replacements, and end-of-life SKU management
• Drives continuous improvement in demand planning processes, tools, and governance across distribution network.
• Standardizes forecasting best practices across regions and product categories.
• Supports implementation and enhancement of planning systems and inventory visibility tools.
• Builds scalable demand planning capabilities that support TireHub's growth across its warehouse distribution footprint.

Competencies:

• Optimizes Work Processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement​ in Supply Chain Planning function
• Manages Ambiguity: Operating effectively, even when things are not certain, or the way forward is not clear​
• Winning Attitude: Consistently finds ways to win in a fast paced, dynamic environment​
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives

Experience and Education:

• Bachelor’s degree in Supply Chain, Business, Finance, Analytics, or related field
• 7 years of experience in demand planning, forecasting
• Experience in distribution, retail, or consumer products preferred

Required Knowledge, Skills, and Abilities:

• Strong analytical mindset with the ability to work with large, complex datasets at the SKU-location level.
• Advanced Excel skills (pivot tables, modeling, data analysis); experience with WMS or TMS data a plus.
• Experience with forecasting or planning systems (SAP, Anaplan, Kinaxis, Blue Yonder, or similar).
• Deep understanding of demand variability, replenishment cycles, and distribution network dynamics.
• Familiarity with warehouse fulfillment metrics (fill rate, order cycle time, DC throughput) and how they connect to demand accuracy.
• Strong communication and stakeholder alignment skills across both operational and commercial functions.
• Ability to influence cross-functional partners, including warehouse and operations leaders, without direct authority.
• Comfortable operating in a fast-paced, high-SKU, multi-DC environment where speed and accuracy both matter.
• Demonstrated ability to effectively communicate across all levels of the organization, tailoring communication with ease to best connect with a target audience.

Work Environment

• This is a fast-paced and dynamic operating environment.
• Most of the time is spent sitting, constantly viewing monitors in a comfortable position with frequent opportunity to move around. There may be occasions to move or lift light articles.
• Must be able to work flexible hours during routinely critical times to support the department.
• This role is based in our headquarters office in Dunwoody, GA and requires a strong in-person presence.
• Must be able to travel up to 10%.

TireHub will consider the employment of all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. TireHub maintains a drug-free workplace in accordance with state and federal law.