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General Sales Manager-Children's Dance Company

Tippi Toes Dance Company
Pasadena, CA Full Time
POSTED ON 10/25/2026
AVAILABLE BEFORE 2/21/2027

General Sales Manager: Corporate owned location

Pasadena, CA and surrounding areas

Who we are:

Since 1999, Tippi Toes Dance has been bringing a unique program of dance and creative movement to pre-school/childcare centers, schools, and various after school programs.

Tippi Toe’s award-winning dance classes have a remarkable impact on children’s social and developmental growth. Our classes are designed to fuel and develop the imagination, motor skills and body awareness, self-esteem, critical thinking, and sharpen both cognitive and creative skills.

Tippi Toe’s company vision is to instill confidence, positivity, and joy into the lives of children. Our company values are:

  • SERVE our communities, schools, children, and families with generosity and love.
  • CONNECT with people at all stages of life to help ensure healthy development, both physically and emotionally.
  • DILIGENCE through steady, earnest, and energetic effort every day.
  • JOY creating enthusiasm and energy. Enthusiasm is the cornerstone of great leadership, personal or within an organization.

We seek candidates who embrace our mission, vision, and uphold our values through consistent behaviors and actions.

Position Summary:

As a Tippi Toe’s General Sales Manager, you will lead the development of the corporate location territory, selling our program in the local community, maximizing enrollment, hiring and developing Dance Instructors, and incrementally growing the business. Responsibilities include developing key relationships within the community to increase brand identity, regularly and consistently adding additional accounts, promoting additional revenue drivers, upholding all corporate direction/processes, and maintaining the proper enrollment/student ratio to support business growth. This position will set the model for business and sales operations to be used throughout the Corporate owned and Franchise fleet in the US, and reports to the Territory Director of Corporate Locations. The position is based in the Pasadena and surrounding areas.

Position Responsibilities:

  • Leads the scouting, introduction, follow-up, and securing of new school accounts
  • Develops a new account tracking system to ensure the pipeline of new accounts is active
  • Ensures the correct instructor/enrollment ratio as the business grows
  • Builds and maintains key relationship with Day Cares and Schools within community
  • Oversees the complete business operation for the territory
  • Leads the scouting, introduction, follow-up, and securing of new school accounts
  • Develops a new account tracking system to ensure the pipeline of new accounts is active
  • Ensures the correct instructor/enrollment ratio as the business grows
  • Builds and maintains key relationship with Day Cares and Schools within community
  • Develops and maintains a recruiting/hiring pipeline of Dance Instructors
  • Personally onboards each new instructor, and thoroughness/quality of process
  • Regularly attends classes and assesses Dance Instructor performance. Ensures quality of classes is maximized
  • Utilizes all company tools: playbooks, processes, procedures to maximize business operations and consistency of results
  • Leverages and maximizes revenue drivers (parties/camps/merchandise sales, etc.) to grow the business
  • Makes recommendations for layering on additional resources as the business grows
  • Collaborate closely with the Territory Director of Corporate Locations to maximize business opportunities, continually improve the operation, and track performance/outcome
  • Regularly assesses processes and makes recommendations for improvements
  • Leverages outside expertise and best practices to ensure the team is continually improving the way it delivers the best dance experience for children
  • Demonstrates the best business and sales model for all corporate owned and franchise locations in the US

Position Requirements:

  • Excellent organizational skills-Ability to plan on a weekly, monthly, and yearly basis, monitor and adjust to meet goals
  • Works well independently
  • Tenacity and self-motivation: high energy level, self-starter with positive attitude
  • Proven sales track record and/or willingness to train and learn the process
  • Strong interpersonal and communication skills-both verbal and written
  • Experience with and/or understanding of franchise modeled businesses
  • Proven track record of successfully achieving and exceeding goals
  • Excellent follow up skills
  • Upholds company brand mission, vision, and values through actions
  • Ability to manage multiple and changing projects simultaneously
  • Must have proven computer skills and be internet savvy
  • High level of integrity and demonstrate sound judgement
  • Excellent people and collaboration skills
  • Strong ability to build relationships and develop strong teams
  • Passion for children and dance
  • Minimum 3-5 years in business/Supervisory lead role
  • Bachelor’s Degree in business or related field

Pay: $54,000.00 - $62,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: On the road

Salary : $54,000 - $62,000

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