What are the responsibilities and job description for the Performance Creative Manager – Bilingual Social Media Advertising position at TINOCO ENTERPRISES LLC?
Performance Creative Manager – Bilingual Social Media Advertising
Location: Lindon, Utah (in-person/hybrid)
Employment type: Full-time
Salary: $65,000–$72,000 per year, with performance bonus potential
About the role
Tinoco Enterprises is hiring a Performance Creative Manager to keep our two consumer brands—MexiStuff and Juggy—supplied with fresh, testable advertising creatives every week. This is not a traditional social media posting or community-management role. You will own the creative pipeline from idea to finished ad: developing concepts, producing content internally, and recruiting and managing external UGC creators, influencers, editors, and content partners.
You will work closely with our team in Lindon, Utah, have quick access to products, and organize regular filming sessions. The right person understands why direct-response ads sell, can turn one shoot into many useful variations, and is organized enough to manage creators, shipments, usage rights, revisions, deadlines, and files.
What you’ll do
- Review winning and losing Meta and TikTok ads and identify the hooks, formats, products, and creators driving results.
- Build and maintain a creative testing calendar for MexiStuff and Juggy.
- Develop concepts, briefs, hooks, scripts, shot lists, and visual references.
- Shoot phone-based product demonstrations, unboxings, lifestyle videos, voiceovers, trend-based content, and product photography.
- Direct and film organized batch sessions with company leadership and, when appropriate, appear in content yourself.
- Turn each shoot into multiple testable variations using different hooks, edits, captions, opening text, thumbnails, and formats.
- Recruit culturally knowledgeable UGC creators and influencers; negotiate rates and usage rights; arrange product shipments; and manage delivery, revisions, approvals, and payments.
- Produce English, Spanish, and Spanglish content that feels natural and authentic for MexiStuff’s primarily Latino customer base.
- Find creators who naturally fit Juggy’s fandoms, themes, and collections.
- Organize raw footage and finished assets by brand, product, creator, hook, format, and date.
- Track which creatives launch and work with the advertising team to evaluate performance.
- Maintain a live production board and provide clear weekly and monthly reporting.
What success looks like
- A dependable weekly pipeline of genuinely new ad concepts and useful variations for both brands.
- Creator projects delivered on time and within budget.
- Organized shipments, agreements, usage rights, approvals, and asset files.
- Consistent testing that produces new winning creatives and improves results over time.
- Clear Monday planning and Friday delivery reviews during the first 90 days.
Qualifications
- Hands-on experience filming and editing short-form direct-response content for Meta, TikTok, Instagram, or similar platforms.
- A strong understanding of hooks, offers, pacing, storytelling, and why an advertisement converts—not just why it looks attractive.
- Conversational Spanish is required, including the ability to communicate with Spanish-speaking creators and review basic Spanish and Spanglish advertising copy. Fluent or native-level Spanish is strongly valued.
- Deep familiarity with Mexican and Mexican-American culture, including traditions, humor, holidays, food, family dynamics, slang, and cultural references, with the judgment to create authentic content without stereotypes.
- Experience sourcing and managing UGC creators or influencers, including briefs, negotiations, deadlines, revisions, and paid usage rights.
- Strong organizational and project-management skills.
- Comfortable directing others on camera and appearing in suitable content when needed.
- Resourceful, accountable, and able to work independently while meeting measurable weekly deliverables.
- Experience with both Meta and TikTok advertising creative formats.
Preferred qualifications
- A portfolio of direct-response video ads, product demonstrations, UGC, or performance creative.
- Experience with creator whitelisting, exclusivity terms, raw-footage rights, and usage-rights expiration dates.
- Experience creating content for culturally specific consumer brands.
- Strong product photography, graphic design, or motion-editing skills.
How we evaluate candidates
Finalists may be invited to complete a short paid practical project using one MexiStuff product and one Juggy product. The exercise may include proposing ad concepts, producing a sample video, preparing a creator brief, identifying potential creators, and explaining how one filming session could become multiple testable ads.
If you are a creative producer who combines strong taste, direct-response thinking, cultural fluency, creator-management skills, and reliable execution, we would love to hear from you.
Pay: $65,000.00 - $72,000.00 per year
Work Location: Hybrid remote in Lindon, UT 84042
Salary : $65,000 - $72,000